In this article, we will introduce the approach to AI-powered content sales that S-Can student Mato has been practicing.
Mato has generated significant sales for two consecutive months on the content sales platform “Brain” and has ranked highly on the sales charts.
Moreover, she has not relied on the previously mainstream sales methods such as large-scale launches or individual consultations.
Now that AI has made it easier to create content, the way digital products are “sold” has changed significantly from a few years ago.
So, how did she perceive those changes, what kind of products did she create, and how did she deliver them?
In this article, based on what Mato shared in the S-Can achievement report video, we will organize and explain the mindset for achieving results in content sales in the AI era.
Who is Mato?
Mato is an S-Can student who focuses on sharing information about AI utilization in image generation prompts and design.
She shares content related to AI and design while utilizing Instagram, X, and Substack.
Previously, she also had experience selling high-priced template collections on another content sales platform.
At that time, her style was to spend time creating elaborate products and then promote them diligently to make sales.
However, shifting her sales mindset to align with the AI era is what led to these current results.
1 | Changes occurring in the Brain market
A premise of her sales strategy that Mato discussed is the change that selling prices across Brain have dropped significantly.
On Brain in the past, it was common to sell know-how with the volume of a book for tens of thousands of yen.
However, she notes that currently, there are many products priced under 5,000 yen, and it is rare for products over 5,000 yen to enter the overall rankings.
So, why are prices dropping?
Mato analyzes the reason as follows.
With the ability to mass-produce content using AI, the value of each individual piece of content has decreased slightly.
Because it can be mass-produced, it can be offered cheaply, and if there is something cheap and good, it will sell.
In other words, the content sales market is shifting from an era of spending time crafting high-priced products to an era of quickly delivering valuable products even at low prices.
Furthermore, the fact that high-quality information has become widely available for free, such as through long-form posts on X, has also influenced market changes.
Paid content is increasingly serving as an entry point to get people to buy at a low price first, leading them to subsequent products or services, rather than being something that earns a large amount on its own.
Rather than viewing this change as a “disadvantage,” accepting it as a new premise has become the starting point for Mato’s strategy.
2 | What you should sell is “things that AI cannot answer even if you ask it”
In an era where various content can be created with AI, what kind of products will sell?
Mato’s answer is clear.
Sell the parts that AI cannot answer even if you ask it.
For example, if you ask AI how to create a prompt, it will return a certain level of answer.
However, tips learned from actual use, ideas born in the field, and insights unique to a practitioner cannot be easily obtained just by asking AI.
In other words, what has value is not just information, but know-how on how to use it and insights unique to a practitioner.
Furthermore, Mato says that even just “compiling” the content he has shared so far is sufficiently valuable.
For those who want to start now, just having past information systematically organized is of great value.
In fact, even on Brain, products in formats like “XX Summary” or “Textbook for XX” tend to sell easily.
When deciding on a product theme, it is a good idea to check the following three points.
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Is it content that AI cannot answer immediately even if asked?
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Does it include tips and insights that you have acquired through your own practice?
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Will it be valuable to systematically compile your past posts?
In the AI era of content sales, creating perfectly new information is not the only source of value.
Content that can only be organized by someone who has practiced it creates value.
3 | ‘Low-Effort’ Product Design to Minimize Production Time
The two products Mato-san sold this time have one thing in common.
That is, the production time is extremely low.
Mato-san himself says that compared to his previous experience selling on Brain, he was able to create these with significantly less effort.
April Product | Seminar Archive Package
The product for April 2026 is a seminar archive themed around story creation using Canva and AI.
He held a total of four seminars on Zoom and posted the recordings as they were as the product.
The description required for the review was created using AI, and the format is such that the archive continues to be updated even after purchase.
In other words, he did not write a long-form textbook from scratch.
He simply turned the seminars he conducted into a product.
May Product | Design Analysis GPT
The product for May 2026 is a Design Analysis GPT that uses ChatGPT’s ‘GPTs’ feature.
He created an original GPT that outputs analysis results as images when you upload your past designs or images of designs you want to use as references.
What he sold was the link to that GPT.
This, too, was not a case of writing a long-form how-to article from scratch.
The product design was to build a tool and sell the right to use it.
Turning the practice itself into a product
What the products sold have in common is that they turn the practice itself into a product.
Mato-san says that in the past, he would spend one to two months preparing products where he ‘could not afford to fail’.
However, she says that now, by being able to release products at a low price point with the casual feeling of buying a single book, the psychological burden on the seller has also been significantly reduced.
In the era of AI content sales, it is not always necessary to spend a long time creating a large, elaborate product.
Taking what you are already practicing and shaping it into something small to deliver is enough to make a product.
4 | Pricing Strategy: Low Price x High Volume
The Design Analysis GPT sold this year was priced at a low 1,480 yen.
Furthermore, a price of 500 yen is available if certain conditions are met.
Regarding the reason for lowering the price, Mato explains that while there are many people who do not want to spend money right now, a low price makes it easier to reach those who want to learn or earn money.
In other words, this strategy is based on the idea of reaching many people at a low price rather than selling to a few at a high price.
With a 1,480 yen product, buyers do not feel a significant burden even if they purchase multiple products in a month.
Therefore, you can lower the barrier to purchase while keeping the total purchase amount per person largely unchanged.
In content sales, high-priced products are not the only correct answer.
Adapting to market changes, a design that makes products accessible at a low price and reaches many people is also effective.
5 | Sales Funnel: ‘Sneak Peeks’ on X and Substack Integration
What was characteristic about this sale was that the places where it sold in April and May were completely different.
For the 14,800 yen seminar archive in April, many of the buyers were Instagram followers.
A launch using Stories was also partially conducted.
On the other hand, the 1,480 yen or 500 yen GPT in May was sold primarily on X.
No major launch was conducted.
Within regular posts on X,
‘It has these features’
“This is what I can do”
By showing this little by little, I naturally built up interest.
On top of that, I announced, “I’ll be releasing this on GPT soon,” and it sold naturally after the release.
Two-tier pricing linked with Substack
Another clever tactic was the two-tier pricing linked with Substack.
The flow works as follows:
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In the free section of Brain, guide users to a link where they can buy it for less
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Post the Brain discount link in the Substack subscriber-only chat
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Readers subscribe to Substack and purchase it for 500 yen via the link in the chat
For readers, there is the hassle of going back and forth between Brain and Substack.
Even so, many people were willing to go through that trouble if it meant a 1,480 yen product became 500 yen.
Through this funnel, Mato was able to increase not only sales but also Substack subscribers.
In other words, with a single product, monetization and list building were achieved simultaneously is what it means.
In content sales, selling the product is not the end.
By designing how to increase the reader list that leads to the next step, it becomes easier to connect to subsequent sales.
6 | Choosing a platform according to the genre
Mato says this concept can be applied to genres other than AI and business.
However, you need to consider which platform to sell on depending on the genre.
Brain has many business-related products, and the atmosphere of the thumbnails tends to lean toward information products.
On the other hand, for genres like cooking, lifestyle, and dieting, note may have a gentler impression and be more easily accepted by followers.
Brain has an affiliate feature, but for example, it might be hard to imagine people looking at recipes promoting that product through affiliate links.
In other words, it is important to prioritize whether it matches the genre and target audience rather than choosing based solely on feature differences.
Application examples by genre
In the video, the following application examples were also mentioned.
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A ‘compilation’ of past content summarized using AI
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A ‘textbook’ on a specific theme
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A recipe compilation
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A GPT that suggests recipes
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A search site built while listening to follower feedback
The important thing is not to try to create a perfect product from the start.
Thinking about whether you can turn your existing content or experience into a small product will lower the hurdle for product creation.
7 | Stumbling blocks and overcoming them
Mato was not using this sales style from the beginning either.
In previous product creation, she would spend one to two months preparing, creating high-priced products under the pressure of ‘not being able to release anything subpar’.
There were many people who gave harsh reviews, and there was an atmosphere where one could not release anything careless.
However, by calmly accepting changes in the market, her way of thinking changed.
In an era where content is mass-produced by AI, do not fixate solely on spending time to create one perfect piece.
Turn your own practices directly into small products and deliver them at a low price.
Switching to this direction has led to results.
Also, on Instagram and X, she is testing two sales approaches with completely different directions.
As a result, I learned that lower-priced X sales actually generated higher revenue and sales volume.
Mato recommends gaining successful experiences with small products on platforms like note or Brain before aiming for courses or high-ticket items.
You can create your own products from much simpler starting points than building seminars or courses.
This perspective provides a major hint for those who want to create their own products from now on.
8 | Results Achieved by Mato
As a result of the practices introduced so far, Mato has achieved the following results.
April 2026 | 570,000 Yen in Revenue
Sold an archive of a seminar on creating stories with Canva and AI for 14,800 yen.
Reached #2 in the Brain overall ranking.
May 2026 | 670,000 Yen in Revenue
Sold 595 copies of the Design Analysis GPT.
Reached #1 in the Brain overall ranking.
May, in particular, had a long ranking calculation period, and achieving #1 overall amidst strong competition was significant.
Moreover, these figures were achieved without relying on large-scale launches or individual consultations.
What we can learn from Mato’s practice is that in the era of AI content sales, it is not always necessary to build large, elaborate products.
Create small, deliver at a low price, and naturally incorporate sales funnels into your content.
This design is what leads to results.
Summary | 3 Concepts to Master for Content Sales in the AI Era
The points that emerge from Mato’s practice are the following three.
1 | Sell ‘Usage’ and ‘Ideas’ That AI Cannot Answer When Asked
In an era where information can be easily created with AI, value is found not just in the information itself, but in the unique ways of using it and the ideas that come from actual practitioners.
Even just compiling your past posts is of significant value to those who are just starting out.
2 | Don’t over-engineer; deliver plenty at a low price point
By turning the practice itself into a productâsuch as seminar archives or GPTsâyou can sell it while keeping production time to a minimum.
Beyond creating perfect, high-priced products, it is also effective to design accessible, low-priced products.
3 | Naturally integrate sales funnels into your content
You don’t need a massive launch; you can build interest by giving glimpses of your product in your daily posts, leading naturally to sales.
Additionally, by linking with external services like Substack, you can achieve both sales and list building simultaneously.
About S-Can
What we introduced here is an example of content sales in the AI era, as practiced by S-Can student Mato.
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Creating your own product can be daunting to do alone, but having real-life examples of students who have achieved results makes the next step concrete.
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