Krea AI, a generative AI media startup co-founded by Victor Pérez and Diego Rodriguez, has emerged as a new contender in the AI video generation space. While Open’s Sora model had been dominating the field, Krea AI’s public beta launch in late 2023 introduced unique features that set it apart from its competitors.
Initially, Krea offered AI image upscaling, but it quickly expanded to include real-time AI image generation capabilities and a novel user interface. This interface allowed users to guide the generation process using cursor-based brushes and simple shapes, in addition to text prompts. Recently, Krea announced an upgrade that enables its highest-tier subscribers to generate videos.
The new video feature is available to subscribers of Krea’s “Max” tier, priced at $60 per month. Users can visit the Krea AI website and access the “Video” section to start creating their own video projects. Unlike other AI video generation platforms like Pika and Runway, Krea allows users to incorporate both “key frame” still images and text prompts in the same project. Users can also edit their videos by deleting frames, reordering them, or adjusting their duration.
The interface of Krea’s video generation process resembles traditional video editing software like Apple’s iMovie and Adobe’s Premiere Pro. The process operates in two phases: first, a low-resolution preview is generated, giving users a quick look at their creation, followed by a second phase that enhances the video to high resolution. Users have the flexibility to cancel the generation process at any time.
Although Krea AI’s videos may lack photorealism compared to its rivals, they still exhibit impressive smoothness, captivating transitions, and eye-catching animated visuals. The platform has gained significant traction in the AI art scene, with nearly a million users from industries such as film and gaming. Fast Company magazine recognized Krea as one of the “Most Innovative Companies in 2024” for its groundbreaking work in AI-powered media creation.
Krea AI was founded by Perez and Rodriguez, both alumni of Cornell University. Perez, the CEO of Krea, previously served as the head of machine learning research at Plyzer Intelligence, while Rodriguez brings a diverse range of skills to his role as CTO. The startup is now focused on commercializing its latest AI breakthroughs.
In conclusion, Krea AI’s entry into the AI video generation market with its innovative features has disrupted the dominance of other platforms. With its unique approach and the recognition it has received, Krea AI is poised to continue making waves in the field of AI-powered media creation.
