No-code platform developer Creatio Inc. today released a new version that combines agentic, generative and prescriptive artificial intelligence capabilities in a single platform driven by natural-language prompts.
The “Energy” release can be used to build packaged capabilities called “skills” that perform common workflow and customer relationship management tasks involving decisions and autonomous actions. Creatio said its new approach can help businesses realize productivity savings of up to 80% for some knowledge worker tasks by combining different types of AI functions.
Agentic AI operates autonomously, makes decisions and takes actions to pursue specific goals with strategies based on context and feedback. Generative AI creates content based on patterns learned from large datasets. Prescriptive AI suggests actions by analyzing data and predicting outcomes, then recommending optimal decisions or strategies.
“We have seen a lot of noise around agentic AI, with vendors releasing different products, tools and add-ons that create a fragmented experience,” said Burleigh Kawasaki, Creatio’s head of product marketing and strategy. “Unified AI is integrated into one platform so you can build skills using one set of tools.”
For example, he said, a user can write a natural language description of what the system should do and link it to a response or action like sending an email, generating an article or updating a knowledge base.
“You basically use one platform to apply any AI pattern you need,” said Chief Growth Officer Andie Dovgan. “For lead management automation, I can augment data based on generative AI, score it with predictive automation and then assign the best representative to take action.”
Creatio, which raised $200 million in funding in June, will initially use OpenAI LLC’s foundation model but plans to add support for Google LLC’s Gemini and Anthropic PBC’s Claude.
The new release comes with 20 prebuilt skills, primarily around customer relationship management use cases. The company is encouraging its partner ecosystem to add more. The Energy release also adds over 80 new no-code feature enhancements.
The company said it plans to accelerate adoption by including a limited set of AI tokens as part of its base software license at no additional charge. “Every customer gets a free set of tokens they can use to experiment with AI skills,” Dovgan said. Additional token packages will carry a fee. An AI Command Center (pictured) enables administrators to track Skills adoption, including the consumption and users of each AI Skill.
Image: Creatio
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