The business results are compelling. Rituraj Biswas, Co-founder and CEO of Hypergro.ai, reports that clients using hyperpersonalized video journeys see conversion rates jump by 15-30 per cent with customer acquisition costs dropping 25 per cent
Bengaluru India’s marketing landscape is undergoing a seismic shift as artificial intelligence moves from experimental tool to essential infrastructure, enabling brands to produce content at unprecedented speed and scale while slashing costs dramatically.
The transformation is most evident in how quickly creative production now happens. “Turnaround time has reduced from days to minutes,” says Prateek Dixit, Co-founder of Pocket FM, which now generates hundreds of creative variations weekly across markets. For small startups, the impact is even more profound. “Recent AI advancements mean even a single person can now handle almost all aspects of marketing,” notes Aman Priyadarshi, Founder and CEO of Plazza.
The business results are compelling. Rituraj Biswas, Co-founder and CEO of Hypergro.ai, reports that clients using hyperpersonalized video journeys see conversion rates jump by 15-30 per cent with customer acquisition costs dropping 25 per cent . Meanwhile, their email-to-creative automation delivers 85-90 per cent reduction in turnaround time with seven-minute creative delivery and complete brand compliance.
Video content is emerging as the fastest-scaling use case across platforms. Brands are moving beyond simple ads to full-scale narrative production. Sanidhya Narain, CEO of Dashverse, explains how AI is democratizing expensive production. “Our own AI microdrama ‘Raftaar’ was produced for under ₹10 lakhs. A live-action equivalent would have been impossible within typical microdrama budgets and would cost upwards of ₹50 lakhs,” he reveals.
Speed advantage
Priyadarshi confirms this speed advantage: video turnaround time is now under 24 hours at costs of just a few thousand rupees, compared to months-long timelines and lakhs in traditional production.
However, scaling AI content presents unique challenges. “Ensuring consistent creative quality across thousands of variations is a major technical hurdle,” Dixit acknowledges. The operational complexity extends further. “The main challenge is orchestrating across multiple AI tools while passing context, stitching a coherent story, and retaining brand guidelines,” explains Priyadarshi.
The industry is now entering what leaders call the “agentic” phase. Biswas envisions AI evolving into a complete marketing operating system where insights, creative, personalization, media, and measurement work as one continuous loop. Narain sees the next phase as an ecosystem play, with Dashverse soon announcing a creator program offering production credits and revenue sharing.
“AI will become far more predictive, helping marketers understand what will work before a campaign goes live,” Dixit predicts, as the technology shifts from generating individual assets to orchestrating entire campaigns end-to-end.
Investor interest
Aditya Singh, Co-Founder & Partner at All in Capital, noted that investment in the sector is being driven by the dramatic fall in the cost and time required to create high-quality content.
“Looking ahead, we expect this trend to continue. Cheaper content, faster distribution, and easier discovery will encourage more founders to build category-first brands. But the real winners will be those who combine deep customer insight with smart execution, not just those who produce content at scale. From an investor’s perspective, this creates a compelling opportunity to support both the brand founders and the infrastructure that enables them,” said Singh.
AI has been seen to be a big boon, which sorts out the key issue of turnaround time from concept to execution, noted Harish Bijoor, Business & Brand-strategy specialist. “A whole host of startups, particularly in the D2C space, require creatives maybe twice a day. This kind of demand is best catered to by AI, which is able to bring in a new creative, possibly within 20 minutes from start of concept to actual output. That is a timeline that a physical agency, particularly an outside agency, cannot really fulfill. I believe this is the revolution that is transforming a whole host of new startups.”
Published on December 1, 2025
