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Motive Expands AI to Turn Insights Into Action

Motive CEO Shoaib Makani introduces the company’s latest products and features at its Vision 26 technology summit in Nashville. (Seth Clevenger/Transport Topics)

May 27, 2026 4:47 PM, EDT

Key Takeaways:

  • Motive unveiled AI-powered fleet technologies May 27 at its Vision 26 summit in Nashville, including AI Omnicam Plus and new AI Dashcam Plus capabilities.
  • The company said integrated AI models and automation tools reduce manual work, improve safety and help fleets combat fraudulent claims through enhanced video evidence.
  • Motive plans to roll out additional automation, driver rewards and cargo-monitoring capabilities later this year as fleets seek faster operational response tools.

NASHVILLE, Tenn. — Fleet management technology provider Motive continues to extend artificial intelligence capabilities across its platform to help fleet operators enhance safety and productivity.

The company introduced a broad slate of integrated hardware and AI capabilities that combine telematics and operational data with AI models that not only provide insights to fleet managers but increasingly take action automatically.

Motive unveiled the new products and features May 27 at its Vision 26 technology summit.

Shoaib Makani, Motive’s CEO and co-founder, said fleets of all types currently struggle with fragmented systems that lead to operational complexity and time-consuming manual work that drags productivity.

“The solution to these two universal challenges is integration and automation,” he said. “These are our two North Stars when we think about building technology for you.”

At the center of Motive’s product expansion is AI Omnicam Plus, an upgraded system that enables 360-degree visibility around a vehicle by connecting multiple cameras installed on the vehicle, including side, cargo and rearview cameras.

(Motive)

An in-cab monitor shows drivers comprehensive views of the vehicle’s surroundings, while AI-powered alerts proactively warn them about road hazards and nearby pedestrians and cyclists.

“This is going to be a lifesaving product and we can’t wait to get it into your hands later this year,” Makani said.

Motive also introduced new features for AI Dashcam Plus, the company’s latest dashcam, which integrates telematics and cameras into a single device.

The product, launched earlier this year, features a more powerful Qualcomm processor and can run more than 30 AI models simultaneously.

“Yesterday’s silicon can’t run today’s AI,” said Nihar Gupta, vice president of product at Motive.

Gupta outlines new features for the company’s AI Dashcam Plus product. (Seth Clevenger/Transport Topics)

He announced Collision Avoidance, a new capability that uses the dashcam’s two road-facing lenses to predict the movement of nearby vehicles, pedestrians and animals and deliver earlier alerts to drivers, giving them more time to take action and avoid potential crashes.

“Collision Avoidance will prevent more collisions than anything we have ever built,” Gupta said.

Other enhancements include automated license plate recognition, AI-based speed sign detection that reads posted signs directly rather than relying on map data, and live two-way calling that supports hands-free communication between drivers and managers.

Cesar Rodriguez, fleet safety manager at Liberty Coca-Cola Beverages, said AI Dashcam Plus has helped the private carrier combat fraudulent claims from on-road incidents by capturing more detailed information about what really happened.

Rodriguez explains how his company is using AI dashcams to fight false claims. (Seth Clevenger/Transport Topics)

“Those dual cameras are a game changer,” he said.

In the event of a crash, the wide camera helps the fleet review the scene and identify potential witnesses, while the zoom lens captures license plate information, the make and model of other vehicles and even signs of distracted driving.

AI Assistance and Automation

Beyond hardware, Motive unveiled Atlas, an AI assistant designed to translate data into action across the platform.

Atlas allows users to ask questions about business operations, analyze fleet data and initiate workflows in one place, reducing reliance on static reports.

Through Motive’s new AI integration capabilities, Atlas can also connect Motive data to third-party AI tools such as Claude and ChatGPT to help automate complex tasks.

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A voice-enabled version brings Atlas’ capabilities into the cab for drivers, making it easier for them to connect with dispatch, ask for help and capture important information without taking their eyes off the road.

To help businesses act upon their data more quickly, Motive announced Automations, which trigger immediate responses to real-time signals without human intervention. Examples include automatically contacting drivers when critical fault codes or fatigue risks are detected, flagging hours-of-service violations in advance, or issuing fuel and idling prompts instantly.

Makani said this represents a significant increase in speed and responsiveness compared with systems that provide insights but still rely on a person to see the alert, make sense of it and then take action manually.

“Your performance is capped by the limits of human attention,” he said. “Automation breaks that ceiling. The right action happens at the right moment, whether or not anyone is watching.”

Driver Retention

Motive also introduced several features focused on workforce management.

The company launched Driver Rewards, an automated recognition and incentive program designed to improve engagement and retention in an industry where driver turnover remains a headwind. The system identifies positive behaviors, scores performance in real time and delivers rewards through the Motive Driver App, including instant payouts to a Motive Card.

Enhancements to AI Coach extend automated coaching beyond safety to fuel usage, compliance and equipment health, while a new coaching score helps managers measure program effectiveness.

Reefer and Door Monitoring

To help fleets protect high-value and sensitive freight, Motive introduced its Door and Environmental Sensor, a wireless device that combines a cargo door sensor with temperature and humidity monitoring for trailers, box trucks and lighter vehicles.

The unified sensor is designed to enhance reefer monitoring and cargo security by tying door events and temperature data directly to vehicles, drivers and routes.

Through integrated alerts, fleets can respond quickly when temperatures drift out of range or when the sensor detects an unauthorized door opening to prevent rejected loads or theft.

Originally Appeared Here

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