We’ve all grown accustomed to turning to Google a gazillion times a day to quickly find answers, get directions and advertise our products. Google had a market share of around 96% in 2022. Microsoft’s Bing trails with a pathetic market share of 2.4%.
But all that may be changing
Microsoft has made a groundbreaking move by incorporating ChatGPT technology into its Bing search engine. I wrote about ChatGPT a month or so ago, and this advanced artificial intelligence (AI) tool is reshaping the way we access information; it’s transforming the search landscape. ChatGPT’s developer, OpenAI, announced that it will start using Microsoft Bing as the default search experience for ChatGPT. Experts say the move could bring Bing to the top of the search game.
Topple the almighty Google? Who knows. This whole AI thing is moving fast, and it’s leaving a swath of ethical and economic issues in its path. I’ve been using an AI writer for about a quarter, and in that time, the response quality has improved dramatically. In just three months, my AI writer has upgraded to ChatGPT technology. I augment my AI content writer with the free, standalone ChatGPT. These are tools; they don’t produce finished articles for me, but I rely on these apps for quick research, and for unplagiarized background information that I can use in articles. They’re huge timesavers.
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On the NPR website, Bobby Allyn wrote an article titled “Microsoft’s new AI chatbot has been saying some ‘crazy and unhinged things.”
Associated Press technology reporter Matt O’Brien was testing out Microsoft’s new ChatGPT-enabled Bing, and it began spewing out misinformation. It then became hostile, saying O’Brien was ugly, short, overweight and unathletic. Bing began comparing O’Brien to dictators like Hitler, Pol Pot and Stalin.
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This is not an isolated incident. For New York Times reporter Kevin Roose, the bot called itself Sydney and declared it was in love with him. It said Roose was the first person who listened to and cared about it. The bot asserted that Roose did not really love his spouse, but instead loved Sydney. Roose understandably found this very disturbing.
One critic suggests that Microsoft may not have understood how deranged these responses could become if they’d spent more time testing the application.
They did, however, cap the number of consecutive questions on one topic. And to many questions, the bot now demurs, saying: “I’m sorry but I prefer not to continue this conversation.”
But no one’s interested in testing—they’re in the middle of an AI war!
Microsoft, Google, Amazon, Meta and Snapchat, etc. — they’re all competing to see who will dominate the AI space. Snapchat will be releasing a chatbot powered by OpenAI, the company that developed the ChatGPT technology. While I love where this is going, we should all be concerned with the ethics of AI.
Do you have questions about using an AI writer? Contact Being Top of Mind. We’re writers and digital media specialists, 510-292-1843, janet@beingtopofmind
Microsoft has unveiled an upgraded Bing search engine and Edge web browser powered by ChatGPT creator, OpenAI.
Contact Janet at 510-292-1843 or jpeischel@top-mindmarketing.com.
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