Embrace a New Era in Content Marketing: How Justin Day is Revolutionizing Marketing with AI
Few industries have been so instrumental in the development of human civilization as the marketing industry. From ancient marketplaces to modern digital platforms, both manufacturers and consumers have required a bridge that allows them to satisfy their needs. Unfortunately, the practices of most marketing companies have resulted in a widespread negative perception of the industry. Day by Day Digital is changing this — one brand at a time.
Day by Day Digital is a Dallas-based content marketing agency founded by Justin Day in 2016 as part of his mission to revolutionize the marketing industry leveraging the power of AI. At that time, Day had been part of the marketing industry for several years both in leadership and non-leadership roles. Seven years later, Day is one of the most recognized names in the marketing industry, uniquely positioned to push for change through his new book.
Titled “In Search of Tomorrow: How AI-Driven Search Results Shape The Future of Your Business”, Day’s book has already taken the world of marketing by storm and is currently ranked as the #1 seller on Amazon. Published back on June 19th, the book goes into depth about what the future of Search Engine Results Pages (SERPs) will look like now that AI has gone mainstream.
With technologies like AI becoming increasingly relevant around the globe, there is a lot of potential for a paradigm shift to take place in the marketing industry. This is the main topic of Justin Day’s bestselling book.
“AI will change the world of marketing forever. In this book, I share valuable insights on how the reader can prepare their business for the upcoming shift. Whether you are looking to rank in the top sports, improve your conversion rates, or just improve your strategy in general, this book will help you in some way,” says Day about his book.
While many business owners and marketing teams are already exploring the use of AI, Day believes that most of them might be unaware of the technology’s true potential. His work with clients in industries such as gaming and technology already exposed Day to AI from a content creation standpoint, experience that he has been capitalizing on ever since he started his own agency.
“I’ve been on both sides of the marketing equation, both as the person creating ads and the person being bombarded with them while trying to go about my daily life,” Day explains. “I experienced firsthand the frustration and disconnect that traditional marketing methods can create. As my experience in the industry grew, I came to realize that a better way already existed, it just needed to be perfected.”
Seven years later, Day by Day Digital seems to have truly perfected this better way Day talks about. With Justin Day’s extensive marketing experience and a team of dedicated professionals, the agency has helped renowned brands to rethink their marketing strategies, improving their conversion rates with personalization and forward thinking strategies staying well ahead of the competition.
“The growth we and our clients have experienced is all thanks to our world class communication, a focus on strategic storytelling, and the unique technologies & systems we have developed over the years,” adds Day. “The reason why people hate advertisements and marketing is that these have always been about the brands instead of the audience.”
According to Insider Intelligence, about 40% of all American internet users are currently using ad-blocking software, with 81% of them doing so to stop ads from interrupting their online experiences. These numbers will not surprise most internet users, as it is well known that advertisements tend to increase in number and disruptiveness over time as marketers and platforms try to make up for increased competition and lack of interest.
“Ad-blocking statistics only tell part of the story. In practice, there is not much difference between someone just ignoring the ads and actually blocking them,” says Said. “Ads are no longer enough to reach an audience. We need to change the way we think about our audience and put them first, creating campaigns that can bring value and connect to them. This is the power of content marketing — the power of storytelling.”
Day by Day Digital has recognized the evolving needs of today’s consumers ever since its inception, harnessing the potential of content marketing to drive business growth. Through a combination of search engine optimization (SEO), search engine marketing (SEM), and web design & development expertise, the agency ensures that the storytelling experience is seamlessly integrated into the digital realm.
“The Benre model might be an old one but his idea of effective communication encompasses what we are trying to achieve at Day by Day Digital,” concludes Day, referring to transactional analysis. “We are no longer the parents telling the child, ‘This is good for you,’ but adults trying to establish a connection with another adult.”
In a world where traditional advertising methods not only no longer guarantee success but might impact us negatively, Day by Day Digital’s approach is a breath of fresh air. As brands strive to navigate the ever-changing digital landscape, Day by Day Digital stands as a beacon of what authenticity could look like in the world of branding. If the agency’s success is anything to go by, we could be entering a new era in which marketing truly has our best interests in mind.
