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Microsoft has found out a lot – both good and bad – in just a week since it launched the new Bing AI search and chat features.
The company has shared some of the positives and negatives of this new search experience.
The good. Overall, most searchers seem happy with the results, Microsoft said. In fact, 71% of searches graded the results a “thumbs up” in the search interface.
“Increased engagement across traditional search results and with the new features like summarized answers, the new chat experience, and the content creation tools,” Microsoft added.
The not-so-good. Microsoft added it has been a learning experience that “can’t be done solely in the lab,” but needs to be done in the real world. Some the challenges and surprises:
Why we care. Again, watching this form of search evolve in real-time has been fascinating. As marketers, you need to follow where your users and consumers go to find the information you might be able to answer. Learn to quickly adapt to see where your links show in these new search experiences and see how you can leverage these interfaces to gain traffic. It might be too soon, but following the space is not just educational and useful but also, at this point in time, entertaining.
Read the Microsoft Bing blog post. The new Bing & Edge – Learning from our first week.
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