Local on-demand production platform Gelato has released the results of its 2025 State of Print Production Report, which highlights industry trends including the rising adoption of AI, the growing demand for personalisation, and the shift toward digital printing.
Based on responses from print leaders worldwide, 80% of respondents to the report identified AI-driven tools and automation as essential for improving workflows, reducing costs, and fostering innovation. However, only 55% said they were actively investing in these technologies to stay competitive.
“AI has incredible potential to transform the world of print production and enable automation of everything from servicing your customers to scheduling and optimising production,” said Gelato CPO Marcus Boijemyr.
70% of printers noted that personalisation and customisation were driving customer preferences, with printers adapting to deliver unique, on-demand experiences and restructure processes for micro orders.
Additionally, 65% of respondents emphasised the role of e-commerce integration in reshaping the industry and creating new revenue opportunities through seamless digital storefronts.
Finally, 70% of respondents indicated increasing consumer demand for sustainable, eco-friendly products while 60% of print producers said they were facing rising expectations around shorter turnaround times and lower environmental impact.
“Consumers, especially millennials and Gen Z, demand transparency. They want to know where their products come from, who made them, and how they were produced,” added Gelato COO Rebecca Razulis.
“Sustainability considerations are critical for today’s print producers.”
Gelato CEO and founder Henrik Müller-Hansen also commented: “The print industry is positioned for massive growth.
“Just as Netflix anticipated the streaming revolution and redefined how we consume content, print producers have the power to reimagine how goods are created and delivered. This year is about more than technology – it’s about mindset.”
Separately, on Tuesday (18 March), Gelato revealed its inclusion in Fast Company’s list of the World’s Most Innovative Companies of 2025, securing a spot in the Manufacturing category.
Fast Company’s annual list recognises businesses shaping industries and culture “through groundbreaking innovation, setting new standards, and achieving remarkable milestones across the global economy”.
“It’s humbling and an honour for our software to be recognised by Fast Company. This is a testament to our customers and our team of 300 around the world who challenge the status quo every day,” said Müller-Hansen.
The full list of Fast Company’s Most Innovative Companies honorees will be on newsstands from 25 March.
