Finlens, a Y Combinator and Accel-backed AI pilot for accounting, has been launched. The startup states it has been “built for founders and accounting firms who want faster closes, real-time visibility, and clean books without the spreadsheet chaos.”
Founders Halim M. and Pawan Rochwani came up with Finlens after dozens of conversations with founders and accounting firms, where they came up with a common pain point — the messy, manual backend of early-stage accounting. Finlens automates categorization, GAAP schedules, and collaboration, all on top of existing QuickBooks setups. It doesn’t require migrations, or change management.
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“Most founders don’t know what’s going on in their books,” Rochwani says. “Not because they’re careless. But because accounting is stuck in a weird in-between. Accountants use QuickBooks. Founders never want to see a QB, and hope for the accountant’s magic. Finlens makes that whole thing usable.” He added that founders get “real time visibility,” that accountants stop “chasing receipts,” and month-end stops being a “monthly crisis.”
Finlens claims it offers “smart categorization, receipt capture, and split transactions.” Accruals, schedules, and compliance are built into the flow. It also offers a clean dashboard to manage 5 or 50 clients for CPA firms, and a two-way sync with QuickBooks so there’s no double work.
Rochwani had previously worked with inFeedo, first as head of marketing in the Southeast Asia region, and then as director of go-to-market (GTM) and product marketing. He’s also been an angel investor at SuperShare, and the director of demand generation and GTM at Pepper Content. Halim M. has previously built a decentralized giving network called BlockGiving and worked as a product manager for FancyKey — an android keyboard with more than 10 million worldwide users.
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Finlens is not the only AI-based accounting startup to be launched of late. Minerva Accounting, which was launched earlier this year, automates the function of accountants using artificial intelligence. Minerva claims that automation will reduce manual effort, minimize errors, and free up valuable time for more strategic work. It provides the ability to chat instantly with the AI about financials and transactions anytime the user needs. It says it offers automated, end-to-end business accounting at a fraction of the cost with seamless data capture.
The platform also offers smart tax guidance with real time insights and personalized strategies to minimize liabilities and boost cash flow. Minerva — which has also been backed by Y Combinator — claims it delivers CFO-level intelligence through AI, and that it is the most agentic account one can ever have.
