As AIGC technology continues to reshape industries worldwide, the global mobile app market is undergoing rapid transformation and unlocking new opportunities. To help industry professionals stay ahead, SocialPeta has released the H1 2025 AIGC Mobile App Marketing Analysis Report.
Drawing on a database of more than 1.6 billion ad creatives and real-time data updated hourly, the report provides a comprehensive look at the market landscape, key marketing trends, and standout case studies across the AIGC mobile app sector.
Smarter, more targeted advertising
In the first half of 2025, the AIGC mobile app market revealed a striking trend: while the number of active advertisers declined, ad creative investment surged. This shift signals a move from broad expansion to deeper engagement in existing markets, with marketing strategies becoming increasingly sophisticated, data-driven, and precisely targeted.
In H1 2025, the global monthly average of active AIGC advertisers reached 2,041, representing a 47.07% year-over-year decline. This drop reflects growing market saturation in certain sectors, resulting in fewer new entrants. At the same time, leading players doubled down on creative investment: the monthly average number of creatives per advertiser climbed to 416, an 84.22% year-over-year increase. This surge underscores advertisers’ efforts to enhance brand visibility and deepen user engagement through more frequent creative updates.
Advertising trends in global AI apps
Source: SocialPeta
Distinct regional dynamics further shaped the market landscape:
- Europe remains home to the largest number of AIGC advertisers but saw a steep 45.7% decline, reflecting heightened competition.
- North America, supported by mature user payment habits, leads in total creative volume, solidifying its role as a core growth hub for emerging products.
- Japan and South Korea stood out with creative volumes surging 262.3% and 266.1% year-over-year, respectively, positioning them as high-potential growth markets.
- Emerging regions such as Southeast Asia and the Middle East also recorded growth of more than 100%, highlighting the accelerated global expansion of AIGC apps.
AI app advertising trends in top countries/regions in H1 2025
Source: SocialPeta
Video remains the dominant format, accounting for 84.05% of all creatives, while images represent 14.93%. Within video ads, 15–30-second clips lead at 56.91%, followed by shorter clips under 15 seconds at 36.51%. Together, these two formats make up more than 93% of total video creatives, underscoring user preference for high-density, fast-paced content—a style that aligns perfectly with the communication dynamics of short-video platforms such as TikTok.
Practical models for technology implementation and scenario integration
This report spotlights representative AI+ products across key verticals, particularly in imaging and content creation.
AI + imaging: Meitu’s dual-engine model of “technology + product”
Meitu has sustained strong commercial growth by deeply embedding AI technology into its imaging and design products. On August 18, 2025, Meitu Inc. (1357.HK) released its H1 2025 financial report, reporting total revenue of RMB 1.8 billion, up 12.3% year-over-year, driven primarily by growth in paid subscriptions powered by AI features.
Globally, Meitu’s product portfolio has delivered impressive results. With multimodal editing functions such as AI one-click outfit changes and AI poster generation, Meitu reached the number one spot in the photography category in markets like Italy in June 2025—a major breakthrough in Europe.
Wink, focused on AI video editing and image enhancement, has surpassed 30 million monthly active users worldwide and repeatedly ranked number one overall in app charts across Southeast Asia, including Indonesia and Thailand.
Meanwhile, BeautyCam, featuring AI beauty enhancement and old-photo restoration, ranked number one during the Spring Festival in multiple countries and has consistently held leading positions in key markets such as Japan and Indonesia.
Meitu’s overseas AI products
Source: SocialPeta
In its marketing creatives, Meitu emphasizes functional impact. For example, Wink showcases “automatic image quality restoration” through direct side-by-side comparisons, while AirBrush highlights the ease of “intelligent object removal,” engaging users with clear, intuitive, before-and-after visuals.
Beyond imaging and animation, this report also features product insights in AI-powered education and health, offering a broader view of how AIGC is transforming various industries.
AI + education: A booming market
Source: SocialPeta
The H1 2025 AIGC Mobile App Marketing Analysis delivers a comprehensive overview of the global AIGC app market—covering market scale, competition, and user consumption trends across North America, Europe, and Asia-Pacific. It also examines future growth opportunities and challenges worldwide, equipping industry professionals with actionable intelligence for expansion strategies.
Spanning roughly 30 pages, the report provides data-driven insights and practical strategies to help businesses navigate the rapidly evolving AIGC mobile app landscape.
Download your copy today to stay ahead in this fast-changing market.
