Lusha’s CEO and co-founder, Yoni Tserruya, wants to end what he calls “prospecting hell.” His answer, Sales Streaming, uses AI to continuously feed high-intent leads, automate meeting notes, and eliminate admin drag so sellers can finally “just sell.” In this exclusive interview, he explains how Lusha is reshaping the future of sales automation, what “Human–AI teams” really look like, and why trust and compliance are the new competitive edge.
The End of Prospecting Hell
If you ask Yoni Tserruya what’s broken in sales, he’ll give you a straight answer: time.“If you look at most salespeople’s calendars, they’re only selling about a third of the time,” says Tserruya, co-founder and CEO of Lusha. “The rest is spent doing admin work, searching for leads, taking notes, updating CRMs. That’s the bottleneck.”
That bottleneck became the problem Lusha set out to solve. What began as a data intelligence startup has evolved into a full AI-powered sales intelligence platform that automates everything that happens between sales conversations, from prospecting to follow-up. “Technology should remove friction, not add it. That’s the essence of our ‘Just Sell’ philosophy,” Tserruya explains.
Streaming Sales, Not Searching
Lusha’s new mantra, “Sales Streaming,” flips the traditional sales workflow on its head. Instead of endlessly searching databases for potential leads, Lusha delivers a curated, real-time feed of high-probability buyers. “Think of Lusha as the Spotify of sales,” Tserruya says. “Traditional sales tools force you to search and filter endlessly, that’s sales seeking. Sales Streaming is the opposite.”
By analyzing historical wins, real-time buying signals, and intent data, Lusha’s AI learns who sellers should talk to next and why. “We combine real-time data signals with personalized recommendations, so your next deal is already queued up,” he adds. “It’s automation that feels intuitive, and super relevant.”
AI That Actually Works for Sellers
In an era where every SaaS product claims to be “AI-powered,” Lusha’s team is careful to draw a distinction. “‘AI-powered’ has become the new ‘cloud-based,’” Tserruya laughs. “But for us, AI has become the operating system, and a core culture principle.”
That operating system runs on millions of data points: intent signals, tech stack shifts, engagement patterns, all synthesized to predict the next best action for a sales team.
And Lusha’s AI Notetaker is one of its most talked-about tools: it listens to sales meetings, captures key insights, detects buying signals, and automatically syncs them with the company’s CRM.
“Your next follow-up email? Already written. Your CRM? Already updated. You finish the meeting, and your pipeline is ready,” says Tserruya. “That’s what we mean by ‘Just Sell.’”
Why Compliance Is the New Differentiator
While competitors race to feed their models more data, Lusha has made accuracy and compliance its defining advantage. “Trust is the new currency in B2B data. You can’t scale with inaccurate or noncompliant information, it’s a time bomb,” Tserruya warns.
Lusha stands apart as one of the few fully GDPR- and CCPA-compliant global data providers, certified with ISO 27701 and ISO 27001 standards. “Every record is verified and continuously refreshed through our AI engine and community of over 1.5 million professionals,” he explains. “If you’re buying a sales intelligence solution, accuracy and compliance are the difference between pipeline growth and pipeline risk.”
The Sellers Who Will Survive the AI Era
In a world where automation is accelerating, Tserruya predicts that 40% of sellers won’t survive the AI era, but those who do will thrive. “Adaptability. The best sellers will use AI to multiply their output, not fear it,” he says.
He believes AI will handle the admin work, freeing top performers to focus on what matters most: human connection. “The next generation of sellers will sell two to five times more,” he notes. “They’ll finally spend their day doing what they love: connecting with customers and closing deals.”
Human–AI Teams: The New Standard
Inside Lusha, the “human versus AI” debate doesn’t exist. The company runs on a Human–AI teamwork model, where artificial intelligence acts as an extension of each department’s capabilities. “We stopped talking about AI replacing people. That is the wrong conversation,” Tserruya says.
From engineering to marketing and revenue operations, AI now powers workflows across Lusha, helping humans move faster and focus on higher-value decisions. “The goal is not to automate people out. It is to remove the noise so they can focus on the work only humans can do: strategy, creativity, and connection,” he explains. “That is the future of productivity.”
RevOps at the Center of the Go-to-Market Universe
For Tserruya, Revenue Operations (RevOps) is becoming the strategic hub of every modern go-to-market team. “RevOps is no longer a back-office role. It is becoming the center of gravity for the entire go-to-market motion,” he says.
As automation increases, RevOps professionals bridge the gap between machine execution and human decision-making. “They are building AI workflows, enriching CRMs, tracking real-time signals, and guiding where sales and marketing should focus next,” he explains. “AI will make RevOps even more strategic. It will learn from every system, surface insights, and suggest the next move.”
From GTM Automation to GTM Intelligence
Ultimately, Lusha’s north star is full sales autonomy, where sellers start each day with an optimized, AI-curated playbook. “Most tools today are at Level 1, driver assistance,” says Tserruya. “We’re building toward Level 5, full autonomy. A system that tells you: ‘Here are the five accounts to call today, here’s why, and here’s what to say.’”
That evolution defines Lusha’s roadmap for 2026 and beyond. “The way companies generate revenue is being rewritten by AI. The winners will be the ones that find true AI product–market fit and learn how to blend human skill with machine intelligence,” he says.
Lusha’s next phase will focus on Human–AI teamwork, RevOps as a core user, and real-time market signals, building a platform that “thinks and adapts as fast as the market does.”
“Our goal is that when people ask, ‘What’s the best AI sales intelligence platform?’ Lusha is the answer,” he concludes. “That’s where we’re headed: Sales Streaming for the world.”
Jordan French is the Founder and Executive Editor of Grit Daily Group , encompassing Financial Tech Times, Smartech Daily, Transit Tomorrow, BlockTelegraph, Meditech Today, High Net Worth magazine, Luxury Miami magazine, CEO Official magazine, Luxury LA magazine, and flagship outlet, Grit Daily. The champion of live journalism, Grit Daily’s team hails from ABC, CBS, CNN, Entrepreneur, Fast Company, Forbes, Fox, PopSugar, SF Chronicle, VentureBeat, Verge, Vice, and Vox. An award-winning journalist, he was on the editorial staff at TheStreet.com and a Fast 50 and Inc. 500-ranked entrepreneur with one sale. Formerly an engineer and intellectual-property attorney, his third company, BeeHex, rose to fame for its “3D printed pizza for astronauts” and is now a military contractor. A prolific investor, he’s invested in 50+ early stage startups with 10+ exits through 2023.
