NEW YORK, NY – Search Atlas, the leading AI-powered digital marketing platform designed for agencies and growth-focused teams, has announced a set of major updates to its OTTO SEO automation tool. The new features, OTTO DeepFreeze, WordPress Plugin 2.5.0, and native CMS Connectors, are built to resolve three persistent challenges that marketers have raised around AI SEO tooling: the fate of optimizations after a subscription ends, the reliability of integration with complex site setups, and the consistency of changes applied across different content management system (CMS) environments.
“As AI-powered marketing automation matures as a category, marketers and agencies deserve platforms that meet a high standard of reliability and transparency,” said Manick Bhan, Founder and CTO of Search Atlas.
OTTO DeepFreeze Feature
OTTO has introduced its DeepFreeze feature, which ensures that SEO optimizations remain active on a website even after a subscription is canceled. Once the feature is turned on, all changes deployed by OTTO, including technical SEO fixes such as schema markup and meta tags, continue to function on the site. DeepFreeze is available at no cost and does not depend on an active subscription to remain in effect. Users also retain the ability to adjust or roll back any optimizations at any time.
“The work SEO agents do on a website should belong to that site and not to a billing cycle,” Bhan added.
For agencies, this means client deliverables stay effective regardless of subscription status. For in-house teams, SEO work that has already been completed is preserved even when budgets shift or subscriptions change.
WordPress Plugin 2.5.0 Improves Setup and Stability
Search Atlas has launched version 2.5.0 of its WordPress plugin, with a focus on cutting down the setup steps that previously led to integration errors. The updated plugin features single sign-on authentication, giving users the ability to connect their Search Atlas account in a single click. The plugin automatically detects and links the correct OTTO project for the connected domain, removing a manual process that previously required API key input and copying credentials.
A built-in connection status indicator confirms that the site and Search Atlas are properly synced before any deployment takes place. When WordPress debug mode is enabled, the plugin produces anonymous error logs that users can share with the support team to speed up troubleshooting. Agency users benefit from automatic white-label branding sync across the plugin with no additional configuration required.
Native Integration Across 10+ Platforms
Search Atlas has also unveiled its CMS Connectors dashboard, which enables authenticated, API-level integration between Search Atlas and more than 10 content management platforms, including Shopify, HubSpot, Wix, Contentful, GoHighLevel, Drupal, Joomla, Magento, and Salesforce.
These connectors create a secure link between each platform and Search Atlas, which improves content detection accuracy on CMS environments that limit access to public crawlers. Once a connection is established, the Search Atlas AI content tool can publish articles, generate drafts, and populate SEO metadata fields directly inside the CMS, with no manual copying or reformatting needed.
Each connector is managed through the CMS Connectors dashboard within Search Atlas account settings and can be added, removed, or updated at any time.
Availability
OTTO DeepFreeze, WordPress Plugin 2.5.0, and CMS Connectors are all available now. Current users can access DeepFreeze through OTTO project settings and install the updated WordPress plugin through the standard WordPress plugin update process.
“These updates are our commitment to that standard, giving marketing teams the confidence to fully embrace agentic execution at scale knowing their work is protected, their integrations are stable, and the results they build are permanent,” Bhan concluded.
About Search Atlas
Search Atlas, founded by Manick Bhan, is an AI-powered digital marketing software suite used by more than 6,000 brands around the world, with white-label capabilities available for agencies. The platform offers tools for keyword research, site auditing, content optimization, backlink management, competitor analysis, rank tracking, local SEO, digital PR distribution, AI-assisted content development, and campaign execution. Alongside its digital marketing agency, LinkGraph, the company delivers an integrated solution built to support organizations across the full marketing lifecycle.
