Create a beautiful, cohesive website for your business or personal brand — no design background or professional help required — with Squarespace Blueprint AI. The all-in-one AI website builder helps you create a personalized starting point with tailored layouts, color palettes, fonts and starter content based on your goals and brand. You stay in control throughout the process, with the flexibility to refine and scale your website as your business evolves. Plus, save 10% on a paid subscription with code FORBES.
CREATE YOUR SITE
Answer a few questions about your brand or business and let Squarespace’s Blueprint AI build your new website.
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Introducing Squarespace Blueprint AI
What Is Blueprint AI?
Blueprint AI draws on two decades of Squarespace’s design expertise to help anyone generate a website that feels polished and on brand from the start. “These AI tools are designed for anyone building a website, but they’re especially valuable for people who want a professional result without needing deep technical or design expertise,” says the brand’s affiliate marketing manager, Kevin Morin. Simply share a few details about your business, and Blueprint AI quickly transforms them into a personalized, launch-ready starting point for your website.
How Does Blueprint AI Work?
You begin by answering a few questions about your business and vision. “Getting started can be the hardest part,” says Morin. “Blueprint AI helps by generating a complete, personalized starting point [from which] customers can then fully customize.” After filling out your profession, goals and brand personality (bold, playful, quirky, etc.), you can build sections targeting what you hope to achieve, whether it’s selling products, scheduling appointments or something else.
Once the framework is built, you can customize your site with handpicked color palettes, font packs, layouts, imagery and premium-quality AI content tailored to your business. Preview and refine your finished site in real time, swap images and modify text or experiment with new page layouts before you launch. And once published, you can continue to update content and settings.
Squarespace’s Blueprint AI provides personalized formats and color palettes, plus generates website text.
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What Makes Blueprint AI Different?
“Rather than relying on multiple tools, Squarespace brings design, content, SEO and business functionality into one connected platform,” says Morin. “Customers can build their website and grow their business all in one place.” Blueprint AI also takes a human approach to AI — acting as a design partner, not a replacement for human creativity, while leaving customers full ownership of how their website comes together. “Squarespace still gives users creative control, but now pairs that with intelligent guidance, helping people move faster, make better decisions and feel more confident,” says Morin.
Plus, since Blueprint AI is built on Squarespace’s longstanding design knowledge, you can feel confident knowing the quality of your site is intentional and consistent, with content and layouts tailored to each section rather than applied as a one-size-fits-all solution.
The combination of tailored guidance, premium-quality AI content and full creative control for the user is what makes Blueprint AI feel less like a generic generator and more like a true starting point for building a distinctive online presence.


CREDITS
Writer: Rachel Gulmi
Editors: Victoria Hess, Forbes Staff
Luke Fater, Forbes Staff
