AI-powered creative automation reshapes marketing costs, workflows, outcomes
The business results are compelling. Rituraj Biswas, Co-founder and CEO of Hypergro.ai, reports that clients using hyperpersonalized video journeys see conversion rates jump by 15-30 per cent with customer acquisition…
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AI Needs Guardrails, But So Do Businesses Using The Technology
Lis Anderson is founder and director at PR consultancy AMBITIOUS, an experienced agency MD with 25 years in the communications industry. Would you bet the farm on financial advice from…
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Can Automation Power Its Next Margin Cycle?
DraftKings Inc. DKNG is sharpening its focus on artificial intelligence (AI) as one of the few areas where incremental investment will increase heading into 2026. In the third quarter of…
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Politico management violated key AI adoption safeguards, arbitrator finds
Last week, unionized journalists at Politico won a landmark arbitration regarding AI adoption in their newsroom. In the ruling issued on November 26, an arbitrator found that Politico management violated…
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Then vs. now: AI videos of Will Smith eating spaghetti show just how advanced the tech has gotten
AI-generated video has come a long way. In 2023, AI-generated videos went viral for depicting Will Smith eating spaghetti poorly. OpenAI’s Sora and other models are coming close to passing…
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How Context Engineering Is Redefining AI Productivity
Tony Chang, Co-Founder & CTO of InsForge. Companies are realizing that higher AI productivity does not come from using bigger models, but rather from using AIs that understand the context…
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