Expanded capabilities and features aim to boost editorial creation, storage, and delivery across Avid solutions, integrating AI directly into Media Composer, MediaCentral and Pro Tools
Avid has announced a series of upgrades across its AI-powered tools.
Strengthening AI capabilities and widening its partner ecosystem, Avid aims to drive efficiencies through creative workflows across every aspect of production, from boosting outline edits and localisation to opening new opportunities for collaboration and publishing. Its latest advances are enabling creators to realise tangible value from AI solutions, said the company.
Upgrades to its product suite include built-in transcription and translation tools for its Pro Tools, Media Composer and MediaCentral solutions, expanded APIs and low/no-code options for customisation and new partner integrations, bringing AI directly into editorial timelines.
Key updates include:
- MediaCentral Rules Engine and Schedule Engine – Now fully integrated, enabling newsrooms to automate content processing and scheduling with intelligent logic.
- Pro Tools, Media Composer and MediaCentral AI speech-to-text and transcription – Enhanced ScriptSync and PhraseFind accelerate editorial, with built-in AI transcription and new translation capabilities.
- Pro Tools automation and scripting with Soundflow and the Pro Tools Scripting SDK – Cuts down repetitive tasks by enabling custom automations and shortcuts for faster, more efficient audio workflows.
- Avid NEXIS APIs – Expanded management APIs streamline storage administration and automate media handling across third-party environments
- Avid DNx 4.0 – Workflows adapted via customisable bitrates and HDR-ready formats, while built-in automation streamlines transcoding, proxy creation and delivery.
SVP of products and solutions at Avid, Kenna Hilburn, said, “AI is changing the way media teams work – the opportunity is immense, but so is the hype. At Avid, our approach is grounded in embedding intelligent automation directly into Avid tools that creators already trust and use every day, saving hours of repetitive work while allowing teams to focus on high-quality creative output. Together with our partners, we’re making Avid solutions more open, intelligent and powerful than ever – so our customers can move faster, scale smarter, and deliver with confidence.”
Widening the partner ecosystem
Avid will also launch new Media Composer Panel SDK integrations and apps for MediaCentral aiming to deliver automation and AI directly into user workflows. At IBC, the company will demonstrate partnerships including:
- Quickture (Media Composer Panel) – Fast, AI-powered transcription and sequence creation through natural language requests.
- Flawless (DeepEditor for Media Composer) – Powerful AI-assisted lip sync tool for Media Composer, giving creative control to easily add, localise, modify, transfer, or remove dialogue in post.
- Acclaim Audio (ESION Studio Panel) – Enhance dialogue instantly with AI-powered audio tools inside Media Composer, featuring volume levelling, loudness normalisation, noise reduction, and automatic removal of filler words.
- Traco.ai (MediaCentral App) – Automated transcription, translation, summarisation, and contextual search; content analysis capabilities, including face, object, and scene detection.
- Digital Nirvana (MetadataIQ for MediaCentral and Media Composer) – AI-powered workflows for scene descriptions, detailed audio & video metadata, and sequence creation across live and archived content.
- Streamwell (Media Composer Panel) – Low-latency live streaming and remote collaboration tools, customisable for broadcasters and creatives.
Avid’s ecosystem comprises more than 600 global partners with hundreds of plug-and-play solutions designed to provide workflow scalability while ensuring creative freedom.
