ByteDance has launched new software that generates videos from text prompts. With Jimeng AI, ByteDance joins OpenAI’s Sora rivals with an AI video app launch. This move aligns with a growing trend among Chinese tech companies entering this emerging market, which is also targeted by ChatGPT creator OpenAI.
ByteDance’s Jimeng AI represents a significant step forward in AI-driven content creation. Its user-friendly features and potential market impact are noteworthy. In February, OpenAI, backed by Microsoft, introduced its text-to-video model Sora. Although not yet open for public use, Sora’s announcement spurred rapid development of similar tools by Chinese companies. Several of these models are now accessible to users.
Jimeng AI Is Now Available!
ByteDance’s Faceu Technology has developed Jimeng AI, now available on the Apple App Store for Chinese users. The app was initially released on Android on July 31. As ByteDance joins OpenAI’s Sora rivals with an AI video app launch, it introduces subscription plans to monetize the platform. Jimeng AI offers subscriptions at 69 yuan ($9.65) monthly, 79 yuan for a single month, or 659 yuan annually. Each plan allows users to create approximately 2,050 images or 168 AI videos monthly.
Features of Jimeng AI
Users describe their ideas in natural language, and Jimeng AI generates unique pictures. Editing features are available to refine these images.
Users input their ideas, and Jimeng AI creates videos. Multiple attempts can be made to achieve the desired result.
Creations can be shared via links or saved locally, allowing others to appreciate the user’s creativity.
The Explore page lets users browse and appreciate other users’ works, offering inspiration and allowing them to leave comments.
Users can replicate and customize other users’ works using their prompts.
Competition in the Market
ByteDance joins OpenAI’s Sora rivals with an AI video app launch, marking its entry into the competitive AI-driven video creation market. The launch of Jimeng AI follows a series of similar releases in China. Kuaishou, one of China’s largest video apps, introduced its Kling AI text-to-video model to a global audience last month. The beta version is accessible worldwide with an email registration.
ByteDance is not the only player in this market. Other companies, such as Kuaishou and Zhipu AI, are also developing similar tools. Chinese AI startup Zhipu AI introduced its video-generating model Ying last month. Soon after, another startup, Shengshu, launched its Vidu app.
AI tools are transforming video creation. ByteDance’s Jimeng AI indicates a push towards more accessible and efficient video production tools. Investors and tech enthusiasts should note the rising competition among Chinese tech giants and startups. Subscription revenues from such apps could significantly boost these companies’ financials.
China’s AI Video Dominance
ByteDance has launched new software that generates videos from text prompts. Chinese tech companies are increasingly entering this emerging market, which is also targeted by OpenAI, creator of ChatGPT.
The introduction of Jimeng AI signifies a broader trend among Chinese companies to enhance their AI-driven video capabilities. From OpenAI’s Sora to Kuaishou’s Kling AI and Zhipu AI’s Ying, the rapid development of these tools highlights a booming market. The ease of creating professional-grade video content could revolutionize digital marketing, social media, and entertainment, resetting global standards.
ByteDance’s new software, Jimeng AI, is entering a competitive market of AI-driven text-to-video tools. While the technology is impressive, it also raises several important considerations. ByteDance must address quality, privacy, competition, and ethical challenges to ensure the software’s success and responsible use. These issues will determine whether AI-generated video content will be accepted in the long run as the market grows.
Also Read: OpenAI May Not Watermark ChatGPT-Generated Text Anytime Soon: Balancing Innovation with User Concerns.
