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The marketing job AI can’t touch, and why the pay is up

The marketing job AI can’t touch, and why the pay is up  Marketing jobs may be some of the earliest and clearest signals of how AI is reshaping work. For…

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What Separates Success From Failure in AI Implementation (Lessons from Automotive Retail) 

Dek: AI requires responsibility and intention to use well. Here are examples of how automotive retailers are implementing AI effectively and safely.  Remember the old Spider-Man quote? The one his…

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5 Big AI Failures That Show What Can Go Wrong

AI can transform businesses, but real-world failures at companies including Air Canada, Zillow, Samsung, CNET and IBM show how quickly things can go wrong. Adobe Stock AI is already reshaping…

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Want to stay ahead of AI? Start with the skills it can’t replicate.

Want to stay ahead of AI? Start with the skills it can’t replicate. In a world where, thanks to generative AI, anyone can churn out brand content at scale, it…

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AI productivity fads, from prompt engineering to tokenmaxxing

In March 2023, Anthropic posted a job listing for a “prompt engineer and librarian” with a salary range of $175,000 to $335,000. The role required no traditional engineering degree. The…

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Social-media bill forces companies to label AI content, harmful material pushed by bot farms

Open this photo in gallery: Canadian Identity Minister Marc Miller takes his seat for a news conference in Ottawa on Wednesday.Adrian Wyld/The Canadian Press Social-media companies will be required to…

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