When AI truly understands our customer data, we’ll deliver on true personalization
Much of the marketing we create as marketers and experience as consumers is broad. Some of it will resonate with us; some it won’t. It’s always been this way because…
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AI – Episode 1: Generative AI and its impact on M&E | Video
Artificial intelligence (AI) takes centre stage in the latest IBC365 Tutorial series as we discover how the technology is being deployed throughout the media and entertainment (M&E) industry and learn…
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Platforms Are Autogenerating Creative – And It’s Going To Be Terrible
The most important thing in advertising is the actual creative. And major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant…
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AI prompt engineer for the in-house legal team
Last year, as ChatGPT and other generative artificial intelligence chatbots were taking the world by storm, ASML — the Netherlands-based maker of chipmaking equipment — saw scope for hiring a…
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Why Proposally AI Designer is a Game-Changer for Content Creators
Proposally AI Designer: Revolutionizing Content Creation for Creators Everywhere In the digital world, which changes quickly, people who make content are always looking for new creative tools to help them…
Read More » AI – Episode 1: Generative AI and its impact | Video
Artificial intelligence (AI) takes centre stage in the latest IBC365 Tutorial series as we discover how the technology is being deployed throughout the media and entertainment (M&E) industry and learn…
Read More »