Marketing Mavens Talk AI, Industry Headwinds, the Allure of ‘Cultural Moments’ and America’s Armpits
“Data does not make a marketer great. Data is ingredients. Marketers are the chefs.” So said Patrizio Spagnoletto, Warner Bros. Discovery’s global chief marketing officer for direct to consumer, last…
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How Toys “R” Us Uses OpenAI’s Sora for Brand Films
The TDR Three Key Takeaways regarding Toys “R” Us and OpenAI’s Sora: Toys “R” Us leverages OpenAI’s Sora to produce AI-generated brand films. Toys “R” Us, managed by WHP Global,…
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Redefining the CFO: Navigating the AI Revolution in Finance
A 2024 survey by Gartner indicates a striking trend: 71 percent of CFOs plan to increase their investments in AI by 10 percent or more compared to 2023. The rapid…
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Axelera lands new funds as the AI chip market heats up
The generative AI boom is driving the demand for AI chips, which are purpose-built to train and run generative AI models. And major players, from VCs to startups, are scrambling…
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Toys ‘R’ Us tells its creation story using AI
Toys “R” Us has released a one-minute brand film made using the new text-to-video tool Sora from OpenAI—the company behind ChatGPT. The film is about the creation of Toys “R”…
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How AI Will Revolutionize the Industry
By Sandiip Kapur Marketing is going through a transitional time. The way marketers work has fundamentally changed due to new technology, which impacts everything from the responsibilities of the…
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