2024: Navigating Marketing’s Polarized Pathways
The Gist Complex challenges. Brands face unprecedented challenges including global conflicts, societal divides, and a volatile US election. Consumer expectations. Customers demand transparency and authenticity, expecting brands to align with…
Read More »
AI, Reform Will Impact Marketing Communications in 2024
The advancement of Artificial Intelligence and actualisation of the marketing industry reform are among the major factors that will impact the marketing communications ecosystem in 2024, writes Raheem Akingbolu Last…
Read More »
AppsFlyer launches AI-based creative optimization for marketing campaigns
Do you want to get the latest gaming industry news straight to your inbox? Sign up for our daily and weekly newsletters here. AppsFlyer has introduced its AI-powered Creative Optimization…
Read More »
Why Writer’s Palmyra LLM is the little AI model that could for enterprises
Join leaders in San Francisco on January 10 for an exclusive night of networking, insights, and conversation. Request an invite here. Writer, a three-year-old San Francisco-based startup which raised $100…
Read More »
A New Course Prepares Students for a Workplace Transformed by AI
By Karen Guzman As artificial intelligence reshapes business and the marketplace, a new course at the Yale School of Management is preparing students to lead organizations incorporating these new technologies….
Read More »
Magic: The Gathering maker admits it used AI-generated art despite standing ban
The promo image in question, seen in its original context. Magic: The Gathering (MtG) maker Wizards of the Coast (WotC) has apologized after admitting it made a “mistake” in publishing…
Read More »