Wizards of the Coast reverses course, admits to using AI in promotional image: ‘Well, we made a mistake earlier’
After sharp-eyed Magic: The Gathering fans cried foul over a recent promotional image’s seeming use of generative AI, Wizards of the Coast initially asserted that it was fully human-made. However,…
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In-House Marketing Expansion Forecasted in 2024
Marketing team growth and company expectations A recent survey of 1,000 marketing experts conducted by a digital marketing agency found that 41% of companies aim to grow their in-house marketing…
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Microsoft is adding an AI button to PC keyboards, their first major change in 30 years [Video]
Microsoft (MSFT) is doubling down on its commitment to AI with the introduction of a new keyboard key dedicated specifically to the company’s Windows Copilot. The first update to the…
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Experts discuss evolving role of generative AI in marketing
2023 was the breakout year for generative AI. To reflect on it, we conducted a virtual roundtable with members of The Drum Network to more clearly understand this technology’s profound…
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Marketing Pros Adapt Strategies for 2024
Introduction to marketing in 2024 As 2024 begins, top professionals in the field have put together a checklist for marketing experts, outlining the tasks to initiate, cease, and maintain throughout…
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Business Sense | AI offers marketing opportunities – Times-Standard
In 2024, every business must embrace artificial intelligence (AI) in their marketing. AI marketing strategies have revolutionized customer interactions while giving businesses that adopt them a competitive advantage in today’s…
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