Transformation in marketing – navigating marketing budget conundrum: Harnessing the power of AI-ML for effective campaigns – Brand Wagon News
By Sriram D and Anchit Mondal Anuj, a marketing team lead a popular B2C online fintech company is confused as he prepares the annual marketing budget. What budget should he…
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Ally’s generative AI experiment reduces marketing busywork
Dive Brief: Ally Financial said that a proprietary large language model (LLM) helped make its marketing operations more efficient in a monthlong test, per details shared with Marketing Dive. The…
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Experts Discuss AI’s Role in Real Estate
As artificial intelligence and technology evolve, AI can transform some tasks real estate pros do, like automating marketing or making home showings more efficient. ANAHEIM, Calif. – Experts gathered to…
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How AI will upend the customer service industry
The Scene Dennis Woodside is one of those brand name operators in Silicon Valley, after working as an executive at Google, Dropbox, and Impossible Foods. While those are familiar brands,…
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How generative AI is changing the L&D landscape
Philosopher Niccolo Machiavelli once said, “Whosoever desires constant success must change his conduct with the times.” Success today hinges on our ability to roll with the changes. The mainstream rise…
Read More »How Meta Is Unlocking the Potential of Performance Marketing Campaigns
The advertising ecosystem has fundamentally transformed for performance marketers. Evolving data policies have required businesses to augment their strategy to find, understand, and convert customers. Simultaneously, artificial intelligence and machine…
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