Watch: Toys ‘R’ Us Taps OpenAI’s Sora to Generate Its First AI Commercial
Toys “R” Us just released its first AI-generated ad using Sora, OpenAI’s text-to-video tool. Sora is not yet publicly available, but the toy company’s creative agency, Native Foreign, has “alpha…
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Toys R Us AI Commercial Signals Shift in Retail Marketing
Toys R Us has unveiled what it claims is the first-ever brand film using OpenAI’s new text-to-video tool, Sora. However, creatives are criticizing the move, saying it could be a…
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Amazon Hires Adept AI Founders, Licenses Their Tech
Amazon just hired the founders and key employees from Adept AI, a startup known for building AI agents that automate enterprise tasks. This move is meant to significantly beef up…
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The internet reacts to new Toys R Us Sora film: ‘Stephen King’s nightmares’
Following its 2017 bankruptcy declaration, the toy retailer is trying to revive its brand image through AI-generated video. But some X users are cringing at the effort. On Monday, retail…
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Army Futures Command’s Gen. Rainey reflects on AI’s potential in modern warfare
The Defense Department must streamline data, requirements, procurement and more to prepare for rapidly developing, next-generation artificial intelligence and large language models that will likely transform global warfare and how…
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83% of U.K. Businesses Increasing Wages for AI Skills
The majority of U.K. businesses are willing to offer higher wages to candidates with skills in AI, a new report has found. Hiring managers will pay 45% more on average…
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