Artificial intelligence and its role in marketing a brand
With almost every brand using AI, there is a wide scope of plagiarism leading to legal risks that are not addressed easily, says our guest author. It is often said…
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How AI solutions can enhance credit union marketing and member experience
Artificial intelligence, or AI, is the latest and greatest buzzword. It comes on the heels of “omnichannel” and “automation.” But it’s really just another step in the same direction and…
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Marketing Professor Uses AI to Coach Sales Professionals
While sales professionals often practice their pitches and conversational skills with customers on the job, the trial and error of on-the-job training can sometimes cost companies sales. To train a…
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How businesses can break through the ChatGPT hype with ‘workable AI’
Join top executives in San Francisco on July 11-12 and learn how business leaders are getting ahead of the generative AI revolution. Learn More New products like ChatGPT have captivated…
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AI-driven customer segmentation: unlocking insights for effective marketing strategies
By Aakrit Vaish In the dynamic world of marketing, understanding your customers and tailoring your strategies accordingly is the cornerstone to achieving success. Traditional approaches to customer segmentation have their…
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The Rapid Pace Of Communications-specific Generative AI For Advisors
The floodgates of generative AI use for advisor marketing and communications are open and the pace of development is accelerating quickly. The rate of announcements of partnerships and collaborations, as…
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