Toys ‘R’ Us tells its creation story using AI
Toys “R” Us has released a one-minute brand film made using the new text-to-video tool Sora from OpenAI—the company behind ChatGPT. The film is about the creation of Toys “R”…
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How AI Will Revolutionize the Industry
By Sandiip Kapur Marketing is going through a transitional time. The way marketers work has fundamentally changed due to new technology, which impacts everything from the responsibilities of the…
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Inhouse Counsel More Focused on AI + Automation Than US Law Firms – Survey – Artificial Lawyer
A survey of over 200 senior lawyers at AmLaw 200 law firms and those working inhouse at major corporations, mainly with a professional interest in disputes, has found that inhouse…
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Toys’R’Us turns to OpenAI Sora for its latest commercial — here’s what it looks like
Toys’R’Us, the infamous toy brand says it’s created the world’s first-ever real brand commercial using OpenAI’s much-hyped text-to-video tool Sora. The minute-long video features an AI-made recreation of the iconic…
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Hypergro.ai leverages AI for marketing efficiency and targeting
Hypergro.ai is a new-age generative AI startup that focuses on solving core marketing problems for brands, such as identifying and understanding target audiences, providing actionable insights on consumer behavior, preferences,…
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Watch the AI-produced film Toys”R”Us made using OpenAI’s Sora – and get misty about the AI return of Geoffrey the Giraffe
Toys”R”Us premiered a film made with OpenAI’s artificial intelligence text-to-video tool Sora at this year’s Cannes Lions Festival. “The Origin of Toys”R”Us” was produced by the company’s entertainment production division…
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