Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?
As media agencies tout the potential of AI efficiencies, marketers are probing: Will this translate to cost savings, and if so, will those savings benefit them? No one’s brandishing pitchforks…
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SORA: Transforming Text into Video with OpenAI’s Latest AI Advancement
OpenAI, the developer of ChatGPT, has introduced SORA, an AI technology that turns text into video. The technology is currently only available to a limited number of people, but it…
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Adobe unveils AI future of customer experience management – Gadget
Adobe has unveiled a suite of innovations for the enterprise that will empower brands to deliver one-to-one personalisation at scale through generative AI and real-time insights. Adobe’s latest products, launched…
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AI won’t replace cybersecurity workforce, agency leaders say
For cybersecurity specialists working in the federal government, the flood of artificial intelligence tools in recent years has had a transformative effect on agencies’ work. In these relatively nascent days,…
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OpenAI’s Sora Released to Filmmakers for the First Time: Check Out Remarkable Videos They Created
OpenAI gave a group of talented filmmakers and professional artists access to its Sora artificial intelligence video generator. The move fueled a wave of creative exploration as they experimented with…
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Generative AI: Marketing Miracle or Menace?
The Gist AI enhances creativity. Generative AI revolutionizes content creation, enabling personalized customer experiences that boost engagement. Govern with care. Establishing strong governance frameworks for generative AI ensures ethical use,…
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