SMS Marketing Making a Comeback! Discover How AI and Data Rules are Changing the Game
SMS marketing is making a comeback thanks to AI advancements and stricter data regulations. Brands are leveraging text messages to build customer loyalty, capitalizing on high open rates. However, they…
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The role of AI in marketing optimisation
Image Credit: Pixis Data privacy and transparency controls, walled-gardens, cross-channel communication, trading strategy for execution and individualising campaigns at scale have kept the marketers, agencies and businesses away from adopting…
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The Future of AI and ChatGPT: A Glimpse into 2023 and Beyond
Share Tweet Share Share Email As we progress into 2023, the world of artificial intelligence (AI) is poised for remarkable advancements, and ChatGPT, OpenAI’s text-generating AI chatbot, is at the…
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Prime Day 2023 Marries AI Innovation and Influencer Marketing
New York-based Logie.ai has redefined influencer marketing during the 2023 Prime Day. NEW YORK, July 21, 2023 /PRNewswire/ — Leveraging artificial intelligence, Logie linked hot brands and the right influencers to drive…
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Advertising with AI, changing digital marketing strategies
Introduction: Businesses’ digital marketing strategies have been transformed by AI, or artificial intelligence. It has improved the efficacy of advertising strategies and altered how businesses comprehend their customers. Better audience…
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What search marketers should prepare for
One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search…
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