Campaign Trail: Guerlain engages AI to take its iconic bottle back to the future
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Advertisers and agencies continue to grapple…
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Putting the AI Into Retail
In today’s fast-paced digital world, personalized experiences have become an expectation rather than a privilege. From tailored recommendations on streaming platforms to customized news feeds on social media, consumers have…
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Gushwork.ai raises $2M, led by Lightspeed, to outsource business tasks to workforces trained in AI
Gushwork.ai, a global platform that aims to advance business process outsourcing (BPO) using AI and human expertise, has raised $2.1 million in a pre-seed funding round led by Lightspeed. B…
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Will AI generate a zero party data revolution?
Thomas Peham, left, VP of Marketing at enterprise CMS Storyblok, discusses how AI could make zero party data collection easier and more consistent Data is the lifeblood of modern business….
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Microsoft wants your next salesperson to have an AI copilot
Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Microsoft is continuing to expand its AI efforts, announcing a series of new initiatives at…
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Should You Trust An AI Detector?
Generative AI is becoming the foundation of more content, leaving many questioning the reliability of their AI detector. In response, several studies have been conducted on the efficacy of AI…
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