Local advertising agency mixes AI with human reasoning
Determining the role of artificial intelligence in the advertising and marketing sector persuaded Winston-Salem advertising agency The Variable to dive in through its acquisition of Data Crunch of Raleigh. Data…
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How Marketing Creativity Is Revolutionized By Generative AI
The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence: 1) Humanists decry the existential dangers, as…
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The 5 best AI chatbots of 2023 (so far)
2023 is the year conversational AI went mainstream. AI chatbots have been around for years, but they were mostly seen as gimmicky sideshows, ridiculed for giving unhinged responses or failing…
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Salesforce doubles down on generative AI with Marketing GPT and Commerce GPT
Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More Today, CRM giant Salesforce debuted two new…
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Finally, a marketing assistent that gets the job done
Salesforce presented Marketing GPT and Commerce GPT at its Connections event in Chicago, two new solutions based on generative AI. With these, Salesforce is fleshing out more of its GPT…
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McKinsey says ‘about half’ of its employees are using generative AI
Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More McKinsey and Company, the global consulting firm…
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