AI, influencers, and the changing dynamics of consumer engagement
Marketing has to evolve. The marketing landscape is undergoing its most significant evolution yet. In this new era, customers yearn for authenticity; they seek messages that resonate with real, personal…
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How generative AI could solve the cookie deprecation puzzle in 2024
It finally has begun: On Jan. 4, Google disabled third-party cookies for 1% of Chrome, or approximately 30 million users. The move represents the first tangible step in the search…
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AI Advancements Reshaping Digital Marketing
AI advancements shaping digital marketing Artificial Intelligence (AI) is expected to play a significant role in the coming year, influencing various facets of digital marketing. Cutting-edge AI technologies, such as…
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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024
Artificial intelligence dominated headlines and water cooler conversations in 2023, and 2024 is looking to be no different (if the conversations and showcases at CES and NRF’s Big Show are…
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How This AI Influencer Agency is Changing Social Media Marketing for Brands in 2024
Share Tweet Share Share Email In the ever-evolving world of digital marketing, AI influencer marketing is emerging as a game-changer. These virtual influencers, powered by sophisticated AI, offer brands unparalleled…
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Digital Marketing 2024: AI Integration and Regulations
Introduction to digital marketing in 2024 As we step into 2024, digital marketing specialists foresee considerable growth in the field, with a focus on artificial intelligence (AI), regulatory modifications, and…
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