Google Bets on AI to Boost Ad Performance but Some Advertisers Are Pushing Back
Google has bet on artificial intelligence to increase the performance of ad campaigns and restore ad revenues, after Apple’s privacy update made it difficult to target consumers online. One of…
Read More »
What’s in store for marketers
Generative AI has emerged as a driving force in the marketing industry. We have already seen many use cases, from content creation to campaign optimization. It is also poised to…
Read More »
For marketers, generative AI changed everything in 2023
VentureBeat presents: AI Unleashed – An exclusive executive event for enterprise data leaders. Network and learn with industry peers. Learn More Generative AI is completely transforming the business of marketing,…
Read More »Why Retailers Are Racing to Unlock the Benefits of Generative AI
GenAI has the potential to allow retail marketing teams to increase efficiency and drive profit. CMOs who lean on their organization’s expertise and identify optimized use-cases will find the most…
Read More »
Seattle Digital Marketing’s New GeoFencing AI Changing Marketing as Experts Know It
Seattle Digital Marketing’s New GeoFencing AI Changing Marketing as Experts Know It Washington, United States – November 2, 2023 — According to Max Jonathan, Jr. VP of Branding at Seattle…
Read More »