What search marketers should prepare for
One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search…
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Generative AI and Web3: Hyped nonsense or a match made in tech heaven
Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Did I write this, or was it ChatGPT? It’s hard to tell, isn’t it? For…
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Campaign Trail: Guerlain engages AI to take its iconic bottle back to the future
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Advertisers and agencies continue to grapple…
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Putting the AI Into Retail
In today’s fast-paced digital world, personalized experiences have become an expectation rather than a privilege. From tailored recommendations on streaming platforms to customized news feeds on social media, consumers have…
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Gushwork.ai raises $2M, led by Lightspeed, to outsource business tasks to workforces trained in AI
Gushwork.ai, a global platform that aims to advance business process outsourcing (BPO) using AI and human expertise, has raised $2.1 million in a pre-seed funding round led by Lightspeed. B…
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Will AI generate a zero party data revolution?
Thomas Peham, left, VP of Marketing at enterprise CMS Storyblok, discusses how AI could make zero party data collection easier and more consistent Data is the lifeblood of modern business….
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