How Marketing Creativity Is Revolutionized By Generative AI
The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence: 1) Humanists decry the existential dangers, as…
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The 5 best AI chatbots of 2023 (so far)
2023 is the year conversational AI went mainstream. AI chatbots have been around for years, but they were mostly seen as gimmicky sideshows, ridiculed for giving unhinged responses or failing…
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Salesforce doubles down on generative AI with Marketing GPT and Commerce GPT
Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More Today, CRM giant Salesforce debuted two new…
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Finally, a marketing assistent that gets the job done
Salesforce presented Marketing GPT and Commerce GPT at its Connections event in Chicago, two new solutions based on generative AI. With these, Salesforce is fleshing out more of its GPT…
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McKinsey says ‘about half’ of its employees are using generative AI
Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More McKinsey and Company, the global consulting firm…
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Assessing the impact of AI and machine learning on advertising practices
In the modern interconnected era, digital marketing plays a vital role in the growth strategies of businesses. The rapid progress in artificial intelligence (AI) and machine learning (ML) has provided…
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