Toys ‘R’ Us Comeback: Iconic Retail Chain Uses OpenAI’s Sora to Create a Brand Film About Its Origin Story
In the age of digital innovation, Toys “R” Us is making a comeback with the help of OpenAI’s Sora, a cutting-edge text-to-video tool. Under the stewardship of WHP Global, the…
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MENA marketers cheat sheet to AI tools
One of the most significant impacts of AI in the MENA region is the ability to process and analyse vast amounts of data. With diverse consumer bases spread across multiple…
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The Urgency of AI Regulation for Developing Countries: Insights from Indonesia
Authors:Tuhu Nugraha and Annanias Shinta D* On June 26, 2024, the Institute for Policy Research and Advocacy (ELSAM) held a public discussion titled “Preparing Responsible and Trustworthy AI Regulation for…
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Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora
Enlarge / A screen capture from the partially AI-generated Toys “R” Us brand film created using Sora. Toys R Us On Monday, Toys “R” Us announced that it had partnered…
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Truth, deception, and the future of AI lie detection machines
There is an old saying that honesty is the best policy, but in reality, people lie quite a bit. Despite this, we often refrain from calling out liars due to…
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Toys ‘R’ Us calls AI-made video successful despite criticism
A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add generative…
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