Watch: Toys ‘R’ Us Taps OpenAI’s Sora to Generate Its First AI Commercial
Toys “R” Us just released its first AI-generated ad using Sora, OpenAI’s text-to-video tool. Sora is not yet publicly available, but the toy company’s creative agency, Native Foreign, has “alpha…
Read More »
The internet reacts to new Toys R Us Sora film: ‘Stephen King’s nightmares’
Following its 2017 bankruptcy declaration, the toy retailer is trying to revive its brand image through AI-generated video. But some X users are cringing at the effort. On Monday, retail…
Read More »
Toys R Us Kids Meet AI in a Video Using Sora From OpenAI
Toys R Us released a video made with a new artificial intelligence tool at the Cannes Film Festival on Monday, but not everyone wants to be a Toys R Us-AI…
Read More »
Toys’R’Us sees sentiments plummet over ‘soulless’ AI-generated ad
Toys’R’Us has seen its sentiments plummet from 12.2% positive, 13.5% negative and 74.3% neutral to 3.4% positive, 53.4% negative and 43.2% neutral after it released an ad that was entirely created by…
Read More » Toys ‘R’ Us Kids Meet AI in a Video Using Sora From OpenAI
Toys “R” Us released a video made with a new artificial intelligence tool at the Cannes Film Festival on Monday, but not everyone wants to be a Toys “R” Us-AI…
Read More »
Toys ‘R’ Us Debuts First Video Ad Using Sora, OpenAI’s Text-to Video Tool
Revived retailer Toys ‘R’ Us is the first brand to use Sora, OpenAI’s highly anticipated text-to-video tool, for its advertising — and the one-minute spot it debuted at a conference…
Read More »