Toys ‘R’ Us tells its creation story using AI
Toys “R” Us has released a one-minute brand film made using the new text-to-video tool Sora from OpenAI—the company behind ChatGPT. The film is about the creation of Toys “R”…
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Toys’R’Us turns to OpenAI Sora for its latest commercial — here’s what it looks like
Toys’R’Us, the infamous toy brand says it’s created the world’s first-ever real brand commercial using OpenAI’s much-hyped text-to-video tool Sora. The minute-long video features an AI-made recreation of the iconic…
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Watch the AI-produced film Toys”R”Us made using OpenAI’s Sora – and get misty about the AI return of Geoffrey the Giraffe
Toys”R”Us premiered a film made with OpenAI’s artificial intelligence text-to-video tool Sora at this year’s Cannes Lions Festival. “The Origin of Toys”R”Us” was produced by the company’s entertainment production division…
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Why Toys”R”Us used OpenAI’s Sora to create an AI-generated video
As Toys”R”Us continues to seek a successful post-brick-and-mortar future, it’s hoping a new AI-generated video helps portray the dreams and magic of its founder. Using Sora, OpenAI’s text-to-video platform, Toys”R”Us…
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Toys ‘R’ Us Unveils AI-Powered Promo with OpenAI’s Sora
Last week at the Cannes Lions International Festival for Creativity, Toys “R” Us showcased a mini promo film made predominantly using OpenAI’s text-to-video tool, Sora. To create this promo, Toys…
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Toys ‘R’ Us made an ad almost entirely AI. It’s a sign of how far the tech has come — and where it could go
CNN — Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival…
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