Watch the AI-produced film Toys”R”Us made using OpenAI’s Sora – and get misty about the AI return of Geoffrey the Giraffe
Toys”R”Us premiered a film made with OpenAI’s artificial intelligence text-to-video tool Sora at this year’s Cannes Lions Festival. “The Origin of Toys”R”Us” was produced by the company’s entertainment production division…
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Why Toys”R”Us used OpenAI’s Sora to create an AI-generated video
As Toys”R”Us continues to seek a successful post-brick-and-mortar future, it’s hoping a new AI-generated video helps portray the dreams and magic of its founder. Using Sora, OpenAI’s text-to-video platform, Toys”R”Us…
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Toys ‘R’ Us Unveils AI-Powered Promo with OpenAI’s Sora
Last week at the Cannes Lions International Festival for Creativity, Toys “R” Us showcased a mini promo film made predominantly using OpenAI’s text-to-video tool, Sora. To create this promo, Toys…
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Toys ‘R’ Us made an ad almost entirely AI. It’s a sign of how far the tech has come — and where it could go
CNN — Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival…
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Toys‘R’Us Ad Made With AI Ignites Controversy
Legacy toy retailer Toys‘R’Us debuted what it calls the “first-ever brand film” using OpenAI’s upcoming text-to-video tool, Sora. The one-minute film premiered at the 2024 Cannes Lions Festival last week…
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Etched raises $120M in challenge to Nvidia in AI with transformer chips
GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play…
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