Toys ‘R’ Us Debuts First Video Ad Using Sora, OpenAI’s Text-to Video Tool
Revived retailer Toys ‘R’ Us is the first brand to use Sora, OpenAI’s highly anticipated text-to-video tool, for its advertising — and the one-minute spot it debuted at a conference…
Read More »
How Toys “R” Us Uses OpenAI’s Sora for Brand Films
The TDR Three Key Takeaways regarding Toys “R” Us and OpenAI’s Sora: Toys “R” Us leverages OpenAI’s Sora to produce AI-generated brand films. Toys “R” Us, managed by WHP Global,…
Read More »
Toys ‘R’ Us tells its creation story using AI
Toys “R” Us has released a one-minute brand film made using the new text-to-video tool Sora from OpenAI—the company behind ChatGPT. The film is about the creation of Toys “R”…
Read More »
Toys’R’Us turns to OpenAI Sora for its latest commercial — here’s what it looks like
Toys’R’Us, the infamous toy brand says it’s created the world’s first-ever real brand commercial using OpenAI’s much-hyped text-to-video tool Sora. The minute-long video features an AI-made recreation of the iconic…
Read More »
Watch the AI-produced film Toys”R”Us made using OpenAI’s Sora – and get misty about the AI return of Geoffrey the Giraffe
Toys”R”Us premiered a film made with OpenAI’s artificial intelligence text-to-video tool Sora at this year’s Cannes Lions Festival. “The Origin of Toys”R”Us” was produced by the company’s entertainment production division…
Read More »
Why Toys”R”Us used OpenAI’s Sora to create an AI-generated video
As Toys”R”Us continues to seek a successful post-brick-and-mortar future, it’s hoping a new AI-generated video helps portray the dreams and magic of its founder. Using Sora, OpenAI’s text-to-video platform, Toys”R”Us…
Read More »