Toys ‘R’ Us Unveils AI-Powered Promo with OpenAI’s Sora
Last week at the Cannes Lions International Festival for Creativity, Toys “R” Us showcased a mini promo film made predominantly using OpenAI’s text-to-video tool, Sora. To create this promo, Toys…
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Toys ‘R’ Us made an ad almost entirely AI. It’s a sign of how far the tech has come — and where it could go
CNN — Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival…
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Toys‘R’Us Ad Made With AI Ignites Controversy
Legacy toy retailer Toys‘R’Us debuted what it calls the “first-ever brand film” using OpenAI’s upcoming text-to-video tool, Sora. The one-minute film premiered at the 2024 Cannes Lions Festival last week…
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Etched raises $120M in challenge to Nvidia in AI with transformer chips
GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play…
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New AI algorithm flags deepfakes with 98% accuracy — better than any other tool out there right now
With the release of artificial intelligence (AI) video generation products like Sora and Luma, we’re on the verge of a flood of AI-generated video content, and policymakers, public figures and…
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Toys”R”Us Studios and Native Foreign Use OpenAI’s Sora to Narrate the Origin Story of Beloved Toy”R”Us® Brand
First-Of-Its-Kind Brand Video Premieres During Cannes Lions Festival NEW YORK, June 24, 2024 /PRNewswire/ — The iconic Toys”R”Us brand is leaping ahead of the curve by creating the first-ever brand film…
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