Microsoft has made a lot of headway in terms of both search engines as well as web browsers in recent years. The introduction of Microsoft Edge has gone a long way towards providing a legitimate alternative to those that want to avoid Chrome and other browsers, and it appears that the tech juggernaut is trying to keep the momentum going with a recently announced feature
In a post made on X, Microsoft’s Mikhail Parakhin mentioned that you can use two search engines at the same time on Edge. With all of that having been said and now out of the way, it is important to note that this will allow users to get a much more comprehensive search experience than might have been the case otherwise. They can choose to use Bing and Google, or combine any other search engine that they might prefer.
Another major component of Microsoft’s long term gameplan has a lot to with Bing itself. The search engine’s value was increased when Bing Chat was rolled out. Many noted that it wasn’t quite as advanced as ChatGPT, but in spite of the fact that this is the case, Microsoft is moving ahead undeterred after rebranding it as Copilot.
Users will now have the option of using Copilot Pro to the tune of $20 per month. This premium tier will give them access to superior AI features, along with integrating it into the Microsoft 365 suite. A unified AI experience is an interesting concept without a shadow of a doubt, and it might aid Microsoft in advancing its prestige in the AI race with all things having been considered and taken into account.
However, Parakhin has clarified that the introduction of the premium tier will have no impact whatsoever on Bing Search or regular Bing Chat. It’s simply a way to get better speeds and enhanced image creation that supposedly surpasses DALL-E, along with giving users the ability to create customized Copilots that are designed around a niche or selected topic. These upgrades will be a litmus test of Microsoft’s viability in this space moving forward.
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