Wakefit turns to AI to transform Ayushmann Khurrana into a kid for its latest campaign
Prateek Malpani, head of brand marketing, Wakefit, reveals the whys and how’s of this kiddish campaign. A cursory glance at today’s mattress ads, shows similar themes, like sleeping well, improving…
Good and bad of AI face-swapping technology – Opinion
MA XUEJING/CHINA DAILY AI face-swapping technology allows users to obtain facial features, expressions, body movements and voice characteristics of target images through identification technology, and then use the information to…
You can now sign up for Microsoft’s Bing without a waitlist [Video]
Microsoft (MSFT) is already leading the generative AI discussion thanks to its partnership with OpenAI and Bing chatbot. And now the company is taking things a step further, rolling out…
As AI evolves, scientists’ fears escalate: Ted Diadiun
CLEVELAND — You might be familiar with the Terminator movies – or at least the first two featuring Arnold Schwarzenegger, who came back from a future in which machines in…
Local advertising agency mixes AI with human reasoning
Determining the role of artificial intelligence in the advertising and marketing sector persuaded Winston-Salem advertising agency The Variable to dive in through its acquisition of Data Crunch of Raleigh. Data…