Marketing Mavens Talk AI, Industry Headwinds, the Allure of ‘Cultural Moments’ and America’s Armpits
“Data does not make a marketer great. Data is ingredients. Marketers are the chefs.” So said Patrizio Spagnoletto, Warner Bros. Discovery’s global chief marketing officer for direct to consumer, last…
How Toys “R” Us Uses OpenAI’s Sora for Brand Films
The TDR Three Key Takeaways regarding Toys “R” Us and OpenAI’s Sora: Toys “R” Us leverages OpenAI’s Sora to produce AI-generated brand films. Toys “R” Us, managed by WHP Global,…
From Prompt Engineering to Few-Shot Learning: Enhancing AI Model Responses
Artificial Intelligence (AI) has witnessed rapid advancements over the past few years, particularly in Natural Language Processing (NLP). From chatbots that simulate human conversation to sophisticated models that can draft…
Redefining the CFO: Navigating the AI Revolution in Finance
A 2024 survey by Gartner indicates a striking trend: 71 percent of CFOs plan to increase their investments in AI by 10 percent or more compared to 2023. The rapid…
Axelera lands new funds as the AI chip market heats up
The generative AI boom is driving the demand for AI chips, which are purpose-built to train and run generative AI models. And major players, from VCs to startups, are scrambling…
When AI truly understands our customer data, we’ll deliver on true personalization
Much of the marketing we create as marketers and experience as consumers is broad. Some of it will resonate with us; some it won’t. It’s always been this way because…
