AI-Driven Updates Reshape Search and SEO
A significant shift in search and SEO landscape In 2023, a significant shift occurred in the search and SEO landscape as major players, such as Google and Microsoft, launched innovative…
AI-created “virtual influencers” are stealing business from humans
“It is not influencing purchase like a human influencer would, but it is driving awareness, favourability and recall for the brand,” said Becky Owen, global chief marketing and innovation officer…
The Best Ways to Use the New Microsoft Copilot AI App for Android
You’d be forgiven for losing track of where we’re up to with Microsoft’s AI chatbot—which, thanks to a partnership with OpenAI, is powered by the same technology you’ll find driving…
AI Driven Search Engines Transforming SERPs
Introduction to AI-driven search engines in 2024 The year 2023 saw the emergence of AI-driven search engines such as Google’s Search Generative Experience (SGE) and Bing Copilot (previously known as…
Google Bard’s 5 ETFs to buy for start of 2024
The primary asset allocation consideration for 2024 revolves around the potential for interest rate cuts. Investors must weigh the extent to which central banks may proceed with cuts or determine…
6 Ways Coca-Cola Uses Generative AI For Advertising & Marketing
Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns demonstrate the transformative impact of AI on…
