In the last 12 months, Microsoft has made a massive bet on ChatGPT and OpenAI’s technology across its products and services. Be it Windows, Edge browser or Bing Search. Now, it’s no secret that Google is by default the de facto choice for a vast majority of internet users when it comes to search. Microsoft baked ChatGPT in Bing Search and it seems like it hasn’t made that much of an impact on its market share.
Microsoft’s hopes of dethroning Google Search with the help of ChatGPT, the popular AI chatbot, appear to be fading. Despite integrating ChatGPT into Bing in a bid to offer more conversational and human-like answers, Google remains the undisputed search champion.
Early hype surrounding the ChatGPT integration fuelled speculation that Bing might finally make a dent in Google’s dominance. Proponents touted ChatGPT’s ability to understand complex queries, synthesise information from various sources, and generate comprehensive summaries.
However, reality hasn’t quite lived up to expectations. According to Stat Counter data, Microsoft Bing’s search market share at the end of December was close to 3.4%. The number just went by 0.1% since Microsoft announced ChatGPT integration into Bing Search. Google’s market share stood at a whopping 91%. There were some numbers that could certainly encourage Microsoft.
What Microsoft has to say
According to a report by Ars Technica, Microsoft Bing’s share did increase in 2023. In December 2022, Bing’s share was close to 6.6% but in December 2023, it was up to 7.7%. In a statement to Ars Technica, a Microsoft spokesperson said, “With the introduction of Copilot last year, we set out to reinvent the way people find answers; building upon traditional search methods with new conversational tools that better harness the world’s knowledge. We’ve already driven tremendous results and growth for Copilot, with more than 5 billion chats to date. The search industry is in the midst of a transformation as AI is helping us turn information into action. We are excited to see how Copilot continues to advance new behaviours in this next era of search.”
Originally Appeared Here
