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Samsung Electronics Co Ltd (OTC: SSNLF) weighs replacing Alphabet Inc’s (NASDAQ: GOOG) (NASDAQ: GOOGL) Google for Microsoft Corp’s (NASDAQ: MSFT) Bing as the default search service for its devices.
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Samsung’s move could jeopardize roughly $3 billion in annual revenue for Google, Bloomberg reports citing New York Times.
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Bing’s threat to Google’s search dominance gained traction lately with the addition of OpenAI’s technology to provide ChatGPT-like responses to user queries.
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Google is also rolling out Bard, its chatbot search assistant, but at a very cautious pace.
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According to IDC, Samsung shipped 261 million smartphones in 2022, all running Google’s Android software.
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Samsung has long-established partnerships with Microsoft and Google, and its devices come preloaded with a library of apps and services from both, such as OneDrive and Google Maps.
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Google is amid efforts to update and renew its search services, including adding artificial intelligence features to its existing offerings, under a project named Magi, which has more than 160 people working on it.
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Between its Samsung deal and one with Apple Inc (NASDAQ: AAPL), which the Times report valued at $20 billion in annual revenue, Google has a commanding market share in mobile devices in the U.S. and much of the rest of the world.
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Price Action: GOOG shares traded lower by 2.43% at $106.80 premarket on the last check Monday.
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Photo via Wikimedia Commons
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This article Is Bing The New Google? Samsung Devices Could Ditch Google Search for Microsoft Bing originally appeared on Benzinga.com
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