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Does AI Deserve a Place Among Your Digital Marketing Tools?

There’s a war waging over artificial intelligence, with one side touting AI as the future, and the other arguing humans are always superior. We say, “Why not have both in…

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Why Google’s Bard and ‘Generative AI’ efforts could get all the limelight at this year’s I/O

When CEO Sundar Pichai takes the stage at the annual Google I/O developers’ conference Wednesday, don’t be surprised if Bard, a conversational chatbot similar to ChatGPT, gets all the attention….

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I asked ChatGPT, Bing, and Bard what worries them. Google’s AI went Terminator on me

David Gewirtz/ZDNET As a journalist, one of the skills I’ve developed over the years is being able to conduct interviews. As a slightly nosy adult, one of the things I…

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Microsoft Bing just got 3 huge AI upgrades — what you need to know

Bing with ChatGPT has been a massive success for Microsoft. The once-derided search engine has experienced a rebirth thanks to the infusion of ChatGPT’s AI technology and is now integrated…

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Salesforce goes all in on generative AI with Slack GPT

With new applications of generative AI including Slack GPT and Einstein GPT, Salesforce expands ChatGPT-like AI automation capabilities across its CRM platforms. Image: Salesforce At the Salesforce World Tour in…

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WIRED Brand Lab | Taming Generative AI with Model Governance

Model governance can help address these problems. This overall process has become increasingly important in financial services and other industries as the use of models and broader analytics continues to expand rapidly….

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