On Monday, Perion Network (LON:) Ltd. (NASDAQ: NASDAQ:) experienced a change in stock rating, as it was downgraded from Buy to Hold by a prominent investment firm. The adjustment follows an announcement from the company regarding Microsoft (NASDAQ:) Bing’s decision to remove several publishers from its search distribution marketplace.
The company has been compelled to revise its revenue projections for the years 2024 and 2025 for the second time in two months, due to the changes in Microsoft Bing’s strategy. Perion Network now anticipates that revenue from Microsoft will decrease significantly, dropping from 35% of its total revenues in 2023 to a mere 5% in the second half of 2024.
The downgrade reflects the firm’s assessment of Perion Network’s future earnings potential in light of the recent developments with Microsoft Bing. The exclusion of publishers from Microsoft’s search distribution marketplace is directly impacting Perion Network’s projected revenue streams.
The news of the downgrade and the subsequent adjustment in revenue projections may influence investor sentiment and the market performance of Perion Network shares. As the company navigates these changes, the market will be watching closely to see how it adjusts its strategies to mitigate the impact of reduced revenues from Microsoft Bing.
In other recent news, Perion Network Ltd. has revised its financial guidance for the second quarter and the full year of 2024, following Microsoft Bing’s decision to remove several publishers from its search distribution marketplace. The company anticipates Q2 revenue to be between $106 and $108 million, with adjusted EBITDA expected to range from $6.5 to $7.5 million.
For the full year, Perion estimates revenue to fall between $490 and $510 million, with adjusted EBITDA projected at $48 to $52 million. In response to these changes, Perion is expanding its AI-driven advertising solutions and pursuing expansion in high-growth sectors such as Connected TV (CTV), Retail Media, and programmatic Digital Out-of-Home (DOOH) advertising.
The company is also executing a $75 million stock buyback program. Despite a decline in revenue from standard video and display formats, Perion remains optimistic, with a focus on premium formats that promise higher returns for advertisers. These recent developments follow a 9% increase in Q1 revenue to $157.8 million, despite challenges from Microsoft Bing’s advertising changes.
InvestingPro Insights
In light of the recent downgrade and the challenges Perion Network Ltd. (NASDAQ: PERI) faces with Microsoft Bing’s strategic changes, it’s essential to consider the company’s financial health and market performance. InvestingPro data indicates that Perion holds a market cap of $397.55 million and is currently trading at a P/E ratio of 3.77, showcasing a potentially undervalued stock in comparison to its earnings. Despite the anticipated sales decline, the company’s balance sheet shows a strong position, holding more cash than debt, which could provide a cushion during this transitional period.
InvestingPro Tips reveal that analysts have revised their earnings upwards for the upcoming period, suggesting confidence in Perion’s ability to adapt and remain profitable. Moreover, the company’s valuation implies a strong free cash flow yield, which could be an attractive point for investors seeking value. It’s also worth noting that Perion’s stock is trading near its 52-week low, which may present a buying opportunity for those who believe in the company’s long-term prospects.
For investors looking to delve deeper into Perion’s financials and future outlook, InvestingPro offers additional insights. There are 13 more InvestingPro Tips available, which can provide a more comprehensive analysis of the company’s position and potential. Interested readers can take advantage of an exclusive offer using coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, unlocking a wealth of expert analysis and data to inform their investment decisions.
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