Poll: How will you use ChatGPT/AI in your marketing? – MHN
of your html page when using the responsive table generator code on sites not in UNLcms or the UNL.edu framework –>:root {–bg-table-stripe: #f6f6f5;–b-table: #e3e3e2;–caption: #242423;}table {background-color: transparent;border-collapse:collapse;font-family: Arial, Helvetica, sans-serif}th {text-align:left}.dcf-txt-center {text-align: center!important}.dcf-txt-left {text-align: left!important}.dcf-txt-right {text-align: right!important}.dcf-table caption {color: var(–caption);font-size: 1.13em;font-weight: 700;padding-bottom: .56rem}.dcf-table thead {font-size: .84em}.dcf-table tbody {border-bottom: 1px solid var(–b-table);border-top: 1px solid var(–b-table);font-size: .84em}.dcf-table tfoot {font-size: .84em}.dcf-table td, .dcf-table th {padding-right: 1.78em}.dcf-table-bordered, .dcf-table-bordered td, .dcf-table-bordered th {border: 1px solid var(–b-table)}.dcf-table-bordered td, .dcf-table-bordered th, .dcf-table-striped td, .dcf-table-striped th {padding-left: 1em;padding-right: 1em}.dcf-table-bordered tr:not(:last-child), .dcf-table-striped tr:not(:last-child) {border-bottom: 1px solid var(–b-table)}.dcf-table-striped tbody tr:nth-of-type(2n) {background-color: var(–bg-table-stripe)}.dcf-table thead td, .dcf-table thead th {padding-bottom: .75em;vertical-align: bottom}.dcf-table tbody td, .dcf-table tbody th, .dcf-table tfoot td, .dcf-table tfoot th {padding-top: .75em;vertical-align: top}.dcf-table tbody td, .dcf-table tbody th {padding-bottom: .75em}.dcf-table-bordered thead th {padding-top: 1.33em}.dcf-wrapper-table-scroll {overflow-x: auto;-webkit-overflow-scrolling: touch;left: 50%;margin-left: -50vw;margin-right: -50vw;padding-bottom: 1em;position: relative;right: 50%;width: 100vw}@media only screen and (max-width:42.09em) {.dcf-table-responsive thead {clip: rect(0 0 0 0);-webkit-clip-path: inset(50%);clip-path: inset(50%);height: 1px;overflow: hidden;position: absolute;width: 1px;white-space: nowrap}.dcf-table-responsive tr {display: block}.dcf-table-responsive td {-webkit-column-gap: 3.16vw;-moz-column-gap: 3.16vw;column-gap: 3.16vw;display: grid;grid-template-columns: 1fr 2fr;text-align: left!important}.dcf-table-responsive.dcf-table-bordered, .dcf-table-responsive.dcf-table-bordered thead th {border-width: 0}.dcf-table-responsive.dcf-table-bordered tbody td {border-top-width: 0}.dcf-table-responsive:not(.dcf-table-bordered) tbody tr {padding-bottom: .75em}.dcf-table-responsive:not(.dcf-table-bordered) tbody td {padding-bottom: 0}.dcf-table-responsive:not(.dcf-table-bordered):not(.dcf-table-striped) tbody td {padding-right: 0}.dcf-table-responsive.dcf-table-bordered tbody tr:last-child td:last-child {border-bottom-width: 0}.dcf-table-responsive tbody td:before {content: attr(data-label);float: left;font-weight: 700;padding-right: 1.78em}}.dcf-overflow-x-auto {overflow-x: auto!important;-webkit-overflow-scrolling: touch}.dcf-w-100% {width: 100%!important;}.fl-col-group-equal-height.fl-col-group-align-bottom .fl-col-content {-webkit-justify-content: flex-end;justify-content: flex-end;-webkit-box-align: end; 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How will you use ChatGPT/AI in your marketing?
In MHN’s latest monthly poll, readers were asked about their useage of artificial intelligence and chatbots such as ChatGPT in marketing operations. Due to automation playing a unique and unprecedented role in multifamily marketing, alongside shortages of traditional outreach personnel, the responses reflected different uses and visions for the platform. Still, nearly a third of respondents–31 percent–expressed that they, at present, have no plans to use it.
READ ALSO: MHN Executive Council: More Multifamily Trends & Tech for 2023
On the flipside, 38 percent of respondents said that they planned to use the software for outreach purposes such as social media, email and chatbots, likely due to their convenience and more streamlined operations. Similarly, there was a 15 percent split between primary uses of website design and content curation, as well as leading and lead nurturing. Such a divide in plans, for similar reasons to the majority response, the always-on nature of AI, as well as its potential for integration alongside human marketing personnel. No responses cited property management as their primary use, suggesting that its roles and duties are best managed by humans.
Click here to access the current poll, and to see the responses to previous polls.
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