Seattle Digital Marketing’s New GeoFencing AI Changing Marketing as Experts Know It
—
Seattle Digital Marketing is a leading data-driven marketing agency headquartered in Bellevue, Washington, working with their parent company Seattle Software Developers. Both Phil Anderson and Max Jonthan of SDM have redefined geo-targeted advertising through innovative software and a data-centric strategy.
Metric Pro: Revolutionizing Geo-Targeted Advertising
Seattle Digital Marketing has been working with Seattle Software Developers for three years on the Metric Pro project and according to Jonathan, the software has done more for them and their clients than they could have ever imagined. Jonathan states this innovative tool utilizes existing data in a novel way, increasing test sales by 23-41% and has introduced a groundbreaking approach to empower brands and businesses in tracking and targeting consumers for increased conversions.
Understanding Metric Pro and Its Functionality
Metric Pro enables Seattle Digital Marketing to target geolocations and extract Internet Protocol (IP) addresses from individuals within a 5-foot radius of specific locations. IP addresses, unique identifiers for devices, are gathered anonymously, providing insights into consumer interests and activities.
The software allows tracking individuals at locations such as workplaces, schools, shopping centers, and events. By analyzing this data in real-time, the agency tailors advertising to align with consumer preferences and the software spits out email addresses as well as “high window usage” reports showing the times when consumers are on their phones.
The software first pulls IP addresses and then locates the email address, home location, and the times the consumer is most likely on the phone. According to Mason Hernandez, lead Project Manager at Seattle Software Developers, once they have that info it’s game over.
“Seattle Digital wanted to basically choose any gender or age or culture and be able to target ads to them per age group. So if they wanted to sell Yeezy tennis shoes to just 18-24 year olds in wealthy suburbs, they can now use the software to shoot them ads while they are on the phones. What we have done is basically figure human interactions in such a way we can niche target them depending on what product or service we are selling” Hernandez said coming out of the GeekWire conference in Seattle.
Enhancing Client Results and Sales
One of Metric Pro’s key benefits is its ability to deliver ads directly to individuals interested in exact products or services based on previous purchase history, search history, and probability. It learns what they are looking at and then delivers it to them before they purchase. Although personal information is not revealed, the tool identifies the age and gender associated with each IP address, facilitating precise ad targeting at optimal engagement times.
For instance, there is a 72.9 % probability that a young man between the ages of 18-23 is interested in purchasing high end Nike sneakers in Palo Alto, California at a cost ratio of $309-$477.90. All that’s left is dripping ads.
Metric Pro has showcased remarkable success, demonstrating a significant increase in online purchases by up to 38%. For instance, by targeting individuals who had recently dined at a local Thai restaurant in Bellevue, Seattle Digital Marketing achieved a 34% sales boost for a competing Thai restaurant within 24 hours.
The Future of Advertising with Metric Pro
In an ever-evolving digital marketing landscape, focusing on content, press, reviews, and targeted ads is paramount. Seattle Digital Marketing emphasizes the importance of branding before advertising, employing Metric Pro to fine-tune targeted advertising strategies.
With plans to categorize Metric Pro into medical and non-medical categories, the agency aims to refine advertising approaches for various industries, including plastic surgery and dental services. This segmentation underscores their commitment to continually evolve and cater to diverse client needs.
Innovation at the Core of Seattle Digital Marketing
Seattle Digital Marketing’s innovative solutions, including Metric Pro, demonstrate their position as leaders in the advertising and marketing realms. Rooted in software and coding, the agency maintains a tech-centric ecosystem, comprising top-tier engineers and web designers.
Their commitment to client success is reflected in a meticulous client service approach, emphasizing long-term strategic partnerships and employing a dedicated team to provide tailored solutions.
Evaluating the Digital Footprint and Crafting Compelling Content
Seattle Digital Marketing prioritizes a strong brand foundation, aiming to make a lasting impression on consumers. Through comprehensive audits and data research, the agency customizes content across multiple platforms, optimizing search engine visibility and engaging target audiences effectively.
By merging their expertise in software and data analytics, Seattle Digital Marketing remains at the forefront of the industry, adapting to emerging trends and technological advancements to provide optimal consumer solutions. Their focus on creating a future-ready approach ensures their sustained success in the dynamic marketplace.
Contact Info:
Name: Phil Anderson
Email: Send Email
Organization: Seattle Digital Marketing
Address: 4 102nd Ave NE, Suite 100, Bellevue, Washington 98004, United States.
Phone: 206-400-7054
Website: https://seattledigitalmarketing.com/
Release ID: 89112017
If you come across any problems, discrepancies, or concerns related to the content contained within this press release that necessitate action or if a press release requires takedown, we strongly encourage you to reach out without delay by contacting error@releasecontact.com. Our committed team will be readily accessible round-the-clock to address your concerns within 8 hours and take appropriate actions to rectify identified issues or support with press release removals. Ensuring accurate and reliable information remains our unwavering commitment.
